With over 120 million people surfing the web every day, Banner Advertising is quickly becoming one of the most beneficial ways to market your product or service. High traffic sites like Google, Yahoo!, MySpace and Amazon offer programs where you can target a specific demographic by using keywords to help increase your odds of capturing a sale.
In order to achieve the best Click-Through-Rate (CTR) here are some factors to consider when developing an effective Banner Advertisement:
- Attractive ads tend to attract more attention. Make sure your ad design is relevant to what you are promoting and sets you apart from competition.
- Create multiple versions of your ads and use ad testing to determine which ad works best.
- Avoid using generic keywords, such as “DVD” that will have a lot of competition. Instead, use specific keywords such as “Transformers DVD” that will have less competition and increase your CTR rate.
Get the word out about upcoming sales, a new product launch, an upcoming event or as an additional method of communication with your audience. Keeping the content concise yet graphically interesting is the main focus during the design process. Including links back to your website to provide additional information as well as including contact information is essential. E-Blast campaigns are recommended for your existing client base and prospects that are familiar with your services to avoid being classified as Spam.