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List Hygiene

 

According to the U.S. Census Bureau, people in the U.S. move an average of 11.7 times in their lifetime. And, according to the U.S. Bureau of Labor, people change jobs every 2 1/3 years. This means that if you haven’t updated your mailing list lately, there’s a high probability that your direct mail will be undeliverable or reach the wrong recipient. With rising postal costs and shrinking budgets, smart business professionals are seeing the need to clean up and maintain their mailing lists. At Dynamark, we can help with our list hygiene services.

List hygiene is the process of optimizing your list for the postal stream. Whether we help you buy a mailing list or use your existing one, our list hygiene services help ensure the information is complete, verified and free of duplicates and undeliverable information. You make a large investment in your direct marketing programs and deserve the best return possible.

 

List Hygiene Services Include:

  • Merge/purge
  • Address enhancements (appends)
  • CASS certification
  • Zip + 4 coding
  • Barcoding
  • Automatic presorting
  • NCOA (National Change of Address)
  • List Suppression

 

Don’t risk the chance of wasted postage and materials, or worse yet, targeting the wrong prospect; call Dynamark and improve your next direct mail campaign with our list hygiene services.