Direct Mail Services
Direct Mail allows you to create a targeted marketing message and deliver it affordably. Direct mail attracts prospects and encourages customer reactivation. Direct Mail works best when it is targeted to a specific audience and then personalized to include that person’s name. Dynamark can help create the best possible mailing list (see below), handle the actual mailing and track to measure the effectiveness of your campaign. We have been in direct mail for 40 years and have managed hundreds of campaigns. Combining our marketing knowledge with our digital printing capabilities will create a dynamic mailing that will get results. A few ways to reach your audience include:
Postcards Brochures Flyers Newsletters
Your direct mailing will be targeted to certain demographics with a personalized message using variable printing technology. Research shows that sending personalized messages to a targeted audience increases response rates up to 15 times. Whether it is a traditional direct mail campaign or an e-blast Dynamark can help you create, send, monitor and improve your campaigns.
Who you send your direct mail to matters. Many companies just buy lists blindly, never manage or update and then wonder why their direct mail campaign fails. We work with each client to create a valuable database of customers and prospects.
We begin with a mail merge where we import your contacts into the direct mail database. Many clients need help as they have these addresses scattered across several systems. Dynamark helps you pull together these disparate lists to build the core of a distribution list. To this we can add purchased targeted lists based on demographics that match your ideal customer. We cull through these with good old-fashioned marketing sense to extend your direct mailing list.
Then as we conduct your direct mailing campaign we can enhance this list by providing actionable data based on the response rate. This allows us to remove segments that are not responsive and explore deeper ones that are. Building your direct mail list is a proactive process that pays dividends with each mailing.
Direct Mail campaigns should be constantly tested and refined to produce better results. Dynamark takes a systematic approach to testing. Initially, we create baseline response rates then we begin to improve various elements of the mailing. These can include changes to: graphic and message, the offer, call to action, personalizing and even the timing of the mailing.
Once we know the baseline we can determine how subsequent mailings with the changes impact performance. We can isolate one or two variables or even do an A/B test where half of your list receives one version and half another. Monitoring will allow us to create a higher performing direct mail campaign.
Analyzing marketing performance is critical to sustaining success. Responses are great not just for sales but to tell you how your message is perceived and acted on. Knowing cost per lead, time frame for conversion and which media performed best allow you to make better informed business decisions. A few tracking mechanisms Dynamark uses:
Business Reply Cards Web Site Addresses Coupons
Trackable Phone Numbers Personalized URLs QR Codes
We track this information for every client and report our results. Most importantly, we spend the time with you to interpret and make sure you understand the actionable steps to take on your next direct mail campaign.
Call Dynamark in Nashville today to get your Direct Mail campaign started!