Why You Need ADA Signage
The Benefits of Serving ALL Customers
Sixty-one million adults in the U.S. live with a disability. This means that it’s in the best interest of your business to embrace and communicate your compliance with the Americans with Disabilities Act (ADA) through proper signage.
Here are three compelling reasons to ensure your business adheres to ADA guidelines.
1. It’s the law
The Americans with Disabilities Act (ADA) of 1990 made it federal law for businesses to make accommodations for visitors with disabilities. Business owners must install both interior and exterior signs indicating compliance, in addition to following specific guidelines for height, location, font, font size, symbols, finishes, and color contrast. And if you live in California, you must follow some of the strictest ADA signage requirements in the country.
2. Inclusion matters
Disability signage welcomes all guests and visitors, making them feel respected and valued. While it may require extra effort, the consideration you show to your customers will not go unnoticed or unappreciated. From the parking lot or front door, your signage will guide people through your store or business.
Creating a truly inclusive environment indicates that your business is happy to serve people of all backgrounds, ensuring that nobody is left out or feels unwelcome.
3. Grow your audience
Your commitment to inclusive signage also helps your business stand out and attract new customers. Moreover, your guests with disabilities will express their appreciation through their loyalty and referrals.
By 2030, more than 71 million Baby Boomers will be over 65 years old and may need to take advantage of the types of accommodations available under the ADA. This enormous market could include your future customers.
Contact Dynamark Graphics Group to get started on ADA signage today.
