Insights on Three Digital Marketing Trends for 2019
The formula for successful marketing changes every year. Keep your company ahead of the curve by preparing for these fast-moving trends:
The rise of voice search. By 2020, more than half of all search queries will be voice‑based. Shrewd marketers will see this as an opportunity and begin adapting their strategies to leverage the shift. How? First, realize that most voice searches begin with “who, what, when, where or why,” and that voice searches are longer and more conversational than typed queries. How to prepare: Work with your web writer or creative services partner to identify voice-search terms for your category, and integrate the best ones into page titles, web copy, and FAQs.
The explosion of video. If you’re marketing with video, you already know about the benefits that research bears out: 1. It works—video marketers credit the medium with site traffic increases of up to 76%. 2. People love it—in fact, the public consumes more than 500 million hours of YouTube content every day. 3. The future is video, as it will account for up to 80% of all internet traffic in 2019. How to prepare: Update your strategy to include even more video, such as live events (including behind-the-scenes footage); helpful product/service tips and tricks; and on-camera testimonials from satisfied customers.
New AI-powered solutions. Experts say that 2019 will be AI’s breakout year, citing an increase in smaller companies that use the technology for chatbots, process automation and data analytics—especially for improving trend analysis, customer profiling and marketing personalization. How to prepare: Brainstorm the kind of strategic insight you want but lack, then educate yourself about the AI solutions that other small companies are using, such as Digital Genius, Acquisio, Crayon and Salesforce’s Einstein AI.