Four Tips for Readying Your Website for Mobile Voice-Search
Savvy marketers who keep an eye on Google (and search marketing news in general) are aware of the fast-rising trend in natural language mobile-voice searches. A voice search occurs when mobile users speak questions or commands to a “digital assistant,” such as Apple’s Siri, Microsoft’s Cortana or Google’s Assistant. Up from nearly zero just a few years ago, voice searches on Android devices alone now comprise up to 25 percent of all mobile user queries, with higher volumes projected. The sooner you optimize your site’s content to take advantage of this change in search methodologies, the sooner you can capitalize on the trend and possibly rise higher in the search results.
• Read the guidebooks. Apple, Microsoft and others have manuals that teach beginners how to maximize voice-search functionality. Knowing makers’ recommendations for structuring voice-friendly phrases can help you start thinking like a digital assistant and rephrasing and optimizing web content accordingly.
• Remember that people speak differently than they type, so gather your team and brainstorm questions and phrases people might use to find a company like yours online. Speak inquiries aloud, noting the extra words that wouldn’t appear in a typed search.
• Refresh your site by building content around your brainstorming list. Craft a dedicated FAQ page that pairs the most likely questions with useful, relevant responses. Content that’s most aligned with user speech and search intent naturally rises higher in the search results.
• Review your analytics regularly. Currently, there is no way to identify which users reach your site through voice search; however Google is reportedly developing this feature, so stay tuned. In the meantime, gain insight and content ideas by looking for natural language queries (usually longer, more conversational phrases) in your search traffic reports.