QR Codes Are Bringing New Benefits To Direct Mail
See how you can use QR codes to enhance your campaign.
Once a clunky add-on to direct mail, Quick Response (QR) codes have experienced a resurgence. The QR codes of today are leaps and bounds beyond those of just a few years ago.
QR codes once required a dedicated reader app and could only send recipients to website pages that were not optimized or mobile-friendly. Now QR codes are easily read by smartphone cameras, bridging the gap between physical and digital campaign tracking and presenting marketers with new outreach opportunities.
Tracking. While direct mail continues to perform, users cannot follow recipient actions after receiving a piece the way they can with digital marketing platforms. QR codes allow marketers to link to a URL, communicate geographic coordinates, and share images and text. Marketers can track traffic to a URL embedded in a QR code and see user data such as location, time, and date of the scan. They can also review customer engagement and sales following the scan.
Flexibility. Today’s QR codes serve different purposes depending on your marketing goals, which may include:
• Drive website traffic. Use a QR code to send users to your website, product or service page, landing page, or data collection page to begin to move them through your sales funnel.
• Download your app. Connect users to your app. Allow them to connect with your company, find instructions or retrieve other important information with the code.
• Get coupons and discounts. Direct users to your company’s discounts or coupons. You can even put limited time or single-use parameters on the discount.
Augmented Reality. This new capability allows users to scan a product’s QR code to see how it would look in their home or office. Include this data in the code for an entirely new customer experience.
Contact Dynamark Graphics Group to get started on your next direct mail campaign.
