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Why Signs & Brands Should Grow Together

Why Signs & Brands Should Grow Together

in InfoSource, Personally Speaking

To paraphrase a famous self-help guru, “Businesses don’t get better by chance, they get better by change.” And one adjustment offering high ROI potential is updating interior and exterior signs. Here are three reasons why signage should evolve with your brand and business goals:  

1. The brick-and-mortar experience. Millennials and Gen Z customers often prefer hands-on shopping (and its social component). Quality signage significantly enhances their experience. 

2. Branding disconnect. Brands change. Just remember to apply updates to your logo, color-palette and company font to all banners, in-store signage, and POP materials. Otherwise, customers may be confused.  

3. New technology. The price of digital solutions is falling, even as features and functionality continue to improve, making it a viable option for many signage upgrades. 

Call Dynamark today or come by for a visit and learn about new options in Business signage.

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