Making Sense of It All
Managers can’t take advantage of business opportunities unless they see them clearly. In today’s fast-paced, information-overloaded environment, making information actionable means making it fit for use; in other words, making it meaningful in the context of the decisions at hand and organized in such a way as to get its meaning across quickly.
According to Jane Linder and Drew Phelps of the Accenture Institute for Strategic Change, the best way to make information actionable is to design it to communicate visually. When a clutter of raw numbers or disjointed data fragments are turned into charts and graphs, or displayed as one meaningful graphic, it’s much easier to interpret the measures and compare them to current goals. Linder and Phelps suggest that marketers first analyze the information to help them discover any patterns in the data that provide insights and point toward action.
At Dynamark, we can help you create visually stimulating designs that transform research data into actionable information. We can also provide enough copies in various formats for you to effectively communicate your next marketing strategy to management and throughout your organization.