All Hail Direct Mail! >>
It’s easy to be dazzled by digital. But direct mail is still the go-to tactic for many businesses.
Why? It works and people like getting it—all of it: postcards, standard letters, self-mailers, even catalogs (millennials love ’em). Consumer studies cited by SmallBizTrends.com, say that 80–90% of direct mail gets opened, and the average ROI for direct mail campaigns is a very respectable 20%. What’s more, seven in ten Americans feel that mail is more personal than the internet, while 70% prefer traditional mail for receiving unsolicited offers. Also:
– 59% enjoy getting postal mail about new products
– 56% said print was the most trustworthy type of marketing
– 52% of recipients read postcards
Need help planning your next direct mail campaign? Call the creative mail specialists at Dynamark.