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All Hail  Direct Mail! >>

All Hail Direct Mail! >>

in InfoSource, Personally Speaking

It’s easy to be dazzled by digital. But direct mail is still the go-to tactic for many businesses.

Why? It works and people like getting it—all of it: postcards, standard letters, self-mailers, even catalogs (millennials love ’em). Consumer studies cited by, say that 80–90% of direct mail gets opened, and the average ROI for direct mail campaigns is a very respectable 20%. What’s more, seven in ten Americans feel that mail is more personal than the internet, while 70% prefer traditional mail for receiving unsolicited offers. Also: 

–  59% enjoy getting postal mail about new products 

–  56% said print was the most trustworthy type of marketing 

–  52% of recipients read postcards 

Need help planning your next direct mail campaign? Call the creative mail specialists at Dynamark.

Direct Mail Services

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