Why Personalized Marketing Matters
Personalized marketing―using data to deliver a more relevant and rewarding one-to-one experience―is paramount to customers and prospects. More than 80% of consumers in one study said they were more likely to buy from companies that offer personalized experiences, while 93% in another survey said they found personalization “appealing.” In terms of real dollars, the practice can reduce acquisition costs up to 50% and lift top-line revenue by 5% to 15%, according to McKinsey research. So here’s what happens when you embrace data-driven personalization: it boosts the relevance of offers, content and messaging, increasing buyer trust, which blossoms into sales, retention and growth. So, big company or small, that’s why personalization matters.
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