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Why Personalized Marketing Matters

Why Personalized Marketing Matters

in InfoSource, Marketing 101

Personalized marketing―using data to deliver a more relevant and rewarding one-to-one experience―is paramount to customers and prospects. More than 80% of consumers in one study said they were more likely to buy from companies that offer personalized experiences, while 93% in another survey said they found personalization “appealing.” In terms of real dollars, the practice can reduce acquisition costs up to 50% and lift top-line revenue by 5% to 15%, according to McKinsey research. So here’s what happens when you embrace data-driven personalization: it boosts the relevance of offers, content and messaging, increasing buyer trust, which blossoms into sales, retention and growth. So, big company or small, that’s why personalization matters.

Call today and ask about marketing-personalization services that can improve your results. 


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