Versatile and Valued – Yes, They (still) Love Your Swag
More good news for integrated marketers, this time from the Promotional Products Association International (PPAI). Results from their much anticipated, multi-generational, 2017 Consumer Study show that promotional products are “built to leverage the greatest reach, drive recall, and fiercely resonate to engage the best reaction among consumers, relative to any other advertising channel.” In other words, promotional products make great branding and loyalty building tools because people of all ages like, engage with, and remember them.
When asked to rate which advertising channels provide them with an incentive to take action, respondents across all age groups regarded promotional items as the most effective. Researchers also asked questions about feelings consumers held after receiving a branded promotional product. Eight in ten revealed that their impression of a brand positively changed after receiving the item, while about the same number said they’d be more likely to buy from brands that give them swag, than those that don’t. Convinced and curious?
Consider PPAI’s top uses for promotional products, which, besides brand recognition and awareness, include:
sales and referral incentives
customer appreciation and
public relations programs