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Reach Local Customers with Mobile Marketing

Reach Local Customers with Mobile Marketing

in Marketing 101

Small Business Saturday may be months away, but there’s no reason you can’t use local and mobile marketing to attract business locally now for the annual shop-where-you live event in November.

Ryan Golden should know. Although he now is a co-founder and the CEO of Moasis, an intelligent location engine for marketers and advertisers that unifies the intersection of location data and instant, multiscreen and local delivery, he used to be a small-business merchant.

“Mobile marketing gives merchants the ability to attract local foot traffic or influence the consumer’s impulsive behavior or consideration set,” Golden said.

According to the National Retail Federation, 20 to 40 percent of yearly sales for small and midsize retailers take place within the last two months of the year. Small Business Saturday will be on November 30, so you don’t want to wait for fall to start attracting your local customers. Get ahead of the holiday rush now by piggybacking on summer traffic.

Here are Golden’s rules for small businesses using local and mobile marketing:

•Get the word out in advance that you are participating in mobile activities

•Celebrate the value of community and other small business with promotions

•Let your local consumers get involved; suggest they bring a can of food for a local
food drive or participate in a fundraiser being held at your location to benefit a
local school or organization

Mobile customers can engage with a brand and make a purchase on the go. Call us for help with QR codes, text messaging, and other mobile media campaigns.