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Promo Items – Sit & Stay, your prospects love their pets

Promo Items – Sit & Stay, your prospects love their pets

in InfoSource, Marketing 101

Did you know 68% of households in this country share their space with a pet? It might be time to abandon the predictable tchotchke and shake things up with pet-themed promo items. Now consider what these items can do for your marketing efforts 

It’s scientific fact: interacting with our pets produces oxytocin or the “love hormone,” a neurotransmitter that is associated with powerful and positive emotions—it helps us love, trust, and make bonded connections. Now, imagine what’s going to happen when your prospect is clipping your branded tag to his or her dog’s collar or playing a round of catch with a logo frisbee. As your prospect’s brain is flooded with oxytocin and pet love, he or she is also going to associate your brand with those moments. 

One caveat…before investing in pet promo items, create a bullet-proof mail list. Receiving a pet toy in the mail might be confusing to a prospect who doesn’t have a pet at all; so it’s essential you know whom you’re talking to. 

Now that you have the genius ideas to court clients by appealing to their pets, you’ve still got to home in on the audience, what the bigger campaign is going to look like, and what else you’re going to do to lure them deeper into the sales funnel. 

 

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