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Increase Blog Readership By Name Dropping

Increase Blog Readership By Name Dropping

in Marketing 101

Are you feeling uninspired when it comes to new content ideas for your blog? Perhaps you have an idea for a blog post, but you can’t think of a good way to entice readers to check it out. Danny Iny, co-founder of Firepole Marketing, suggests, “name-dropping” to create truly irresistible headlines. For example:

• What Simon Cowell Can Teach You about Successful Promotion

• The Black Eyed Peas’ Guide to Becoming a Marketing Machine

• Tips from Captain Kirk about Engaging a Target Audience

According to Iny, there is an endless variety of intriguing hooks that can be used. For instance, you can use the name of a character from a movie or television show. By carefully considering what can be learned from that character, movie or show, you can weave a great blog around your topic of interest. Iny strongly recommends picking a television show that your particular audience is likely to watch or a movie that is generally well known.

You can also use a book, book character or author for inspiration, for instance, “What Mark Twain Can Teach You about_____” By the same token, incorporating comic book characters, such as Superman, Spiderman, the X-Men, etc., will likely attract extra attention to your post.

Perhaps the best names to drop are celebrities; in other words, any kind of icon that your audience would recognize. It could be a pop star, a movie star, a famous scientist, politician, etc. For inspiration, Iny suggests visiting google.com/trends.