Increase Blog Readership By Name Dropping

Are you feeling uninspired when it comes to new content ideas for your blog? Perhaps you have an idea for a blog post, but you can’t think of a good way to entice readers to check it out. Danny Iny, co-founder of Firepole Marketing, suggests, “name-dropping” to create truly irresistible headlines. For example:

• What Simon Cowell Can Teach You about Successful Promotion

• The Black Eyed Peas’ Guide to Becoming a Marketing Machine

• Tips from Captain Kirk about Engaging a Target Audience

According to Iny, there is an endless variety of intriguing hooks that can be used. For instance, you can use the name of a character from a movie or television show. By carefully considering what can be learned from that character, movie or show, you can weave a great blog around your topic of interest. Iny strongly recommends picking a television show that your particular audience is likely to watch or a movie that is generally well known.

You can also use a book, book character or author for inspiration, for instance, “What Mark Twain Can Teach You about_____” By the same token, incorporating comic book characters, such as Superman, Spiderman, the X-Men, etc., will likely attract extra attention to your post.

Perhaps the best names to drop are celebrities; in other words, any kind of icon that your audience would recognize. It could be a pop star, a movie star, a famous scientist, politician, etc. For inspiration, Iny suggests visiting google.com/trends.