Exciting Packaging Design Trends For 2022
Give these clever & fun ideas a try.
The last couple of years have been difficult, but many indicators suggest consumers want to feel optimistic in 2022. Packaging design trends reflect this desire by emphasizing simplicity, nostalgia, and fun. While many great trends are playing out this year, these are our top three favorites.
1) Minimalism: COVID chaos has us craving peace and calm. Simple design that prizes whitespace over clutter is a breath of fresh air in a retail world where everything demands attention. A muted container featuring a minimal aesthetic will easily stand out while conveying an impression of luxury or serenity.
2) Eccentric text-centric: Focusing on typography and standout typefaces as art, rather than photography or illustration, these fun designs emphasize text. With bold, contrasting colors and a unique aesthetic, the text-only look also satisfies the minimalist approach by removing extraneous elements.
3) Interactive packaging: Connected packaging uses QR codes to interact with audiences. Clicking on a QR code can direct consumers to product demonstrations or instructional videos, websites, or other useful marketing links for the product. But these codes have the added value of acting as a unique customer thumbprint for the manufacturer, including product authenticity validation, product traceability, and demographic data collection.
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