Close More Sales Deals With Better Marketing Materials
Marketing collateral is much more than a means to an end.
Until recently, it came at the tail end of a sales and marketing strategy―you provide marketing pieces to send somewhere or to give someone. Today, however, collateral has a strategic role to play in helping your marketing perform successfully. Here are some of the most popular methods being implemented:
- Variable marketing
Studies show that personalized communications increase ROI performance. That’s great news for those who utilize direct marketing campaigns. It’s as easy as taking your customer or prospect database and personalizing your print mailing using recipient names, buying habit information, and much more. Whether it’s a postcard, self-mailer, or envelope-housed insert, leverage variable marketing to pump up engagement. - High-end prospecting
In Las Vegas, top gamblers are called “whales” and for a good reason—they are BIG spenders. Every company has big clients they want to keep and new prospects they’d love to woo into the fold. This level of marketing calls for unique and creative marketing pieces that capture attention. From innovative packaging and specialty finishes to bulky mail options, your marketing materials will play a vital role in attracting the attention of this high-level target audience. - Every Door Direct Mail® (EDDM)
If you’re interested in lead generation opportunities in a specific area, consider Every Door Direct Mail from the U.S. Postal Service. You can get your company in every mailbox in a particular zip code. Additionally, you can refine your search criteria by residence or business, mail route, age of the recipient, and more. PIP can handle every aspect of this USPS direct mailing for you—from list acquisition and printing to correct mail set-up. - Referral mailings
You’ve most likely heard the phrase, “If you don’t ask, you don’t get.” One of the best ways to increase business is through customer referrals. A postcard, letter, beautifully designed direct mailer or even a box stuffer serves as a thoughtful way to ask for a referral. It also provides the fringe benefit of reminding customers you’re here to serve them, which might shake loose more business! - Newsletters
It may seem old school, but that’s the charm behind printed newsletters. They have a much higher chance of getting read than a digital newsletter, which is an easy click away from the trash. Customers and prospects alike respond to short bites of content that educate and inform. More importantly, your newsletter demonstrates passion and commitment to your work and industry and a desire to include your audience in your world.
For your next marketing project, connect with Dynamark on the front end of your marketing campaign to maximize your options.
