Tips & Tricks Benefits of Good List Hygiene
Despite the rise of digital marketing channels, printed mail continues to be a dependable go-to for small businesses. Last year, however, about 12% of Americans changed their home and/or business address. So, whether campaigns are handled in-house or outsourced, prioritizing list quality definitely has its rewards:
1. Financial Benefits: Higher returns on your printing and production investment. An accurate list reduces returned pieces (and in turn, postal costs), while giving recipients a chance to see your offer and take action on it.
2. Strategic Benefits: Undeliverable mail not only drives up expenses, it robs you of opportunities to brand-build and to satisfy your audience’s wants, needs and expectations.
3. Operational Benefits: Reduced delivery times. Techniques such as a standardized format, along with Zip+4 codes and other information can speed deliveries by up to two days.