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Tips & Tricks for Facebook for Business

Tips & Tricks for Facebook for Business

in Biz Tips, InfoSource

There are many nuances that go along with creating a business profile on social platforms, and it’s important that the rules of engagement are known and followed for your business to thrive on Facebook.

  • Create a business page – not a personal business page
  • Add a recognizable profile picture so you can be found
  • Choose an appropriate and eye-catching cover photo
  • Have a CTA on your Facebook page to view a video, sign up now, etc.
  • Complete the “About” section so readers can easily confirm they’ve come to the right place
  • Post photos and videos
  • Pin important posts at the top of your page
  • Monitor and respond to comments
  • Promote your page
  • Measure success

If done right, Facebook and other social media platforms have a place in your B2B or B2C marketing mix.