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Tips & Tricks for effective direct mail

Tips & Tricks for effective direct mail

in Biz Tips, InfoSource

We know. It’s not as hip as social media or as glamorous as television. But the important thing to remember is that direct mail works. That’s why it remains an integral part of any marketing campaign. So the question is, how can you make your direct mail campaign more effective? Here are a few tips:

  • Help your mailer stand out by using an unusual shape or size
  • Use a teaser headline on the envelope to entice the reader to open it
  • Keep copy and paragraphs brief
  • Highlight customer benefits more than product features
  • Include a sense of urgency or a deadline in your message
  • Offer a free gift to increase response
  • Use bold colors and images to reinforce your message
  • Offer a free no-risk trial period
  • Mention your service area, whether local, regional, national, or global
  • Include a call to action that tells your readers what you want them to do next

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