Time for a Rebrand? 7 tips to get you started
1. Ask yourself: why should we rebrand?
Determining why helps you start the process.
Obtain feedback from employees and customers.
3. Inform stakeholders
All key players need to be on the same page throughout the entire rebrand lifecycle.
4. Figure out your story
Every prosperous company has a story behind them.
5. Plan from every angle
Take inventory of the assets that need to change. It’s way more than you might think.
Now it’s time to show the world your new look. All company communications should be permeated with the new brand.
7. Keep at it
Keep pushing your new brand, and be proud of your hard work, as we all know, change is never meant to be easy!