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Developing Better Promotional Products Campaigns

Developing Better Promotional Products Campaigns

in Biz Tips

Successful promotional products campaigns don’t happen by chance. Here are six tips from the Promotional Products Association International (PPAI) for developing better campaigns:

  1. Define a specific objective. Whether to increase trade show traffic or boost sales with current clients, the first step in any campaign is to clearly state its purpose.
  2. Determine a workable distribution plan. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products campaigns.
  3. Create a central theme. Linking a recognizable logo and/or color to all aspects of a campaign helps to strengthen the effectiveness of the entire program.
  4. Develop a message to support the theme. A strong message helps to solidify your company’s name, products or services in your audience’s mind.
  5. Select a promotional product that bears a natural relationship to your theme. Don’t pick an item based solely on uniqueness, price or perceived value. Instead, make it a cohesive part of the campaign theme.
  6. Use a qualified promotional products consultant. Look to the professionals at Dynamark for a variety of value-added services, such as unique product ideas, creative distribution solutions and insight into the different imprinting methods. We’re here to help!
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