Client-Pleasing Swag That Makes Great Employee Gifts
Employee gifting is always a little weird. When you want to say “happy birthday” or “thanks for a job well done” and your employees deserve better than last year’s swag, what do you do?
Integrated marketers should look into swag that pulls double duty: premiums to base a marketing effort around that are also cool enough to give to an employee. And since 88% of people remember the advertiser on a promotional product, this is the gift that gives you back, no matter who you give it to.
“Branded” Gift Cards
A carefully selected gift card is a pick-me-up for employees and conversation-starter with clients. The amount doesn’t need to be extravagant; consider using a $5 coffee card as a thanks gesture to employees, or as the key piece of a “let’s talk over coffee” mailer to send to prospects with whom you’re close to closing a deal.
Cost: from $5 to ‘sky’s the limit’
Computer Speaker or Headphones
If you’re in the tech sector, your swag should be more evolved than a coffee mug or a pen set. You probably aren’t going to give every employee Beats by Dre (and if you are: are you hiring?); but branded earbuds, headphones, and computer speakers are fun, functional, and make great convention-booth swag that’s attractive and easy to throw into a briefcase or carry-on.
Cost: earbuds start at $2; Bluetooth speakers start around $10
Beyond the Plain White T
Big logos on polo shirts are so 1980s. Seen on the floor at the 2016 PPAI Expo were dressier items like ponchos and scarves, in a variety of materials and colors. And since not everyone wants to be a walking billboard, consider lower-profile items like socks and caps. For really special occasions/clients, consider quality, customized brand items, like a coveted Carhartt jacket.
Cost: from $2 for socks to $80+ for an embroidered Carhartt jacket
Better Business Basics
Branded notebooks are a dime a dozen, but a branded Moleskine notebook is swanky swag that says, “I value your ideas.” And they’re durable, versatile, and convenient. Throw in a USB pen and you’ve got a thoughtful gift.
Cost: custom-printed Moleskines start around $5; branded USB pens also start at $5
Recommended Reading for Better Premiums
Before embarking on a swag shopping spree, integrated marketers should brush up on the basics: choose products that fit your brand and your mission. Steer clear of anything offensive or controversial. Good quality matters.
Click the link below to browse for the perfect gift, then give us a call and we will help you get it right the first time.Shop for SWAG Here Call Dynamark
Originally posted by Marketing Tango