5 Fundraising Trends For Today’s Donors
5 Fundraising Trends for Today’s Donors
While the last couple of years has taken their toll on the economy, fundraising has surged. This paradoxical trend can perhaps be attributed to the resourcefulness shown by the fundraising industry.
As school-related fundraising and holiday giving season kicks in, you may want to consider incorporating these five trends that are making a difference in today’s fundraising campaigns.
1. Flexible giving options: As nonprofits have learned, it’s critical to meet donors where they are with giving options that work for them. This type of adaptability has led to growth in online, mobile, app, and other flexible payment options, including:
- Digital wallets (e.g., Apple Pay or Google Pay)
- Hybrid campaigns
- Cryptocurrency payments
- Automated clearing house (ACH) payments
- PayPal, Stripe, Venmo
- Text giving
2. Workplace giving: Nonprofits can bring their causes to the workplace, knowing that donors will share those missions that are of greatest interest with colleagues. Companies that offer donation matching to organizations or causes that resonate with their employees can significantly impact fundraising, doubling, or even tripling giving.
3. Donor-advised funds (DAF): Donors can give to these funds like they would any stock, bond, or interest-bearing account, as often as they like, and will receive an immediate tax deduction. Donors can also designate funds for grants to preferred charities.
4. Tech-driven experiences: It’s no surprise that donors are interested in tech-driven fundraising experiences. These may include livestreaming, non-fungible token (NFT) auctions, mobile bidding, event recordings, and push notifications.
5. Peer-to-peer fundraising: Community-centric fundraising leverages social media and the internet to encourage donations. It’s especially popular for fundraising for social justice issues.
Prioritizing personal connections and flexible donation options with future donors will help lay the groundwork for creating meaningful relationships. Try incorporating these fundraising trends in your next campaign.
Chat with our sales team to see how direct mail and digital advertising enhance your organization’s mission.
