5 Budget-Friendly Marketing Ideas
Marketing Insights
Whether you’re running a start-up or your tried-and-true marketing tactics aren’t performing as well as they should, these easy inexpensive tactics can help raise your profile in unexpected new ways. In some cases, you may even be reaching a whole new audience.
Take Speaking Engagements
Promote your expertise and your company’s offerings at speaking events. Local libraries, industry associations, chamber of commerce, and colleges frequently need expert speakers.
Repurpose Existing Content
It’s hard to overstate the impact great content can have on your business. Consider creative ways to repurpose some of your existing, high-performing content to help you stretch your budget.
- Use short, 15-second clips from a webinar to create social media stories.
- Leverage brochure content to create product descriptions for your website or online store.
Engage Online
Engage with followers and would-be customers in relevant social channels and not just on your feed.
- Follow industry-specific and relevant hashtags: look for opportunities to converse with a new audience.
- Don’t stop on social: if your customers have left reviews on third-party sites like Yelp or Amazon, interact with them there.
Seek Out Business Awards
There are dozens of business awards waiting for you in different industries and categories such as customer service, communications and innovation. Winning a reputable award can raise your profile professionally, and you can create a campaign announcing your win.
Run A Contest On Social Media
According to recent research, Instagram accounts that hold contests grow 70% faster than those that don’t. Even simple contests like the ones listed below can lift engagement and help you gain new followers.
- Branded hashtag
- Trivia questions
- Photo captions
- Ask followers to submit photos
Your prize doesn’t have to be expensive, but it should be relevant to your business. Swag makes an excellent giveaway.
Low-cost tactics like these are a great way to get creative with your marketing and try new things. It may also be time to reevaluate your current campaigns. If you’d like a professional perspective, contact us. We can help you fine-tune what’s working and eliminate what’s not to help maximize your marketing results and budget.
Home | Infosource | 5 Budget-Friendly Marketing Ideas
