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Posts Tagged "Trends in the Marketplace"

Crank Up the Volume of Your Audio Content Marketing

Crank Up the Volume of Your Audio Content Marketing

in InfoSource, Trends in the Marketplace

When given brief pockets of free time –driving, commuting, lunch breaks, working out–a surprising percentage of people today (your customers included) enjoy making the best of otherwise idle moments by entertaining or educating themselves with (non-musical) audio content. Naturally, alert B2C and B2B marketers have noted this trend, and are actively exploring ways...

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Pros and Cons of Marketing with Printed Newsletters

Pros and Cons of Marketing with Printed Newsletters

in InfoSource, Trends in the Marketplace

Small-business marketing is all about having an effective mix—one that combines the right tactics at the right time while remaining within established budgetary constraints. As marketers agonize, analyze and strategize over whipping up the perfect blend, their thoughts often turn to that perennial, old-school favorite: the four-color printed newsletter. It’s 2019,...

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Accenture: Be Cool, Not Creepy, with Personalization

Accenture: Be Cool, Not Creepy, with Personalization

in InfoSource, Trends in the Marketplace

For its 2018 state of personalization study, Accenture Interactive polled 8,000 global consumers about their preferences and expectations when interacting with brands, retailers and service providers. The good news: more than 90% said they would buy from sellers that offer a “well-curated” experience—that is, recognizing the consumer, remembering their preferences,...

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