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Posts Tagged "Trends in the Marketplace"

Email Marketing Tips: Do This Not That Next Year

Email Marketing Tips: Do This Not That Next Year

in InfoSource, Trends in the Marketplace

HubSpot’s 2019 list of email marketing stats again showed why that channel is one of the small-business marketer’s most popular, powerful and profitable tools. For example, more than 93% of B2B marketers use email to distribute content, while 80% of pros in the B2C space believe that email increases customer retention. HubSpot also says that every dollar spent on...

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3 Reasons to Ensure That Your Product Packaging Pops

3 Reasons to Ensure That Your Product Packaging Pops

in InfoSource, Trends in the Marketplace

If you think packaging’s role plays second fiddle to your product, you may be doing your brand a tremendous disservice. Yes, great products are important. But if they’re undifferentiated and don’t stand out where they’re sold, they’ll disappear from shoppers’ view, along with any hope of a sale. Here are three reasons to pump up your packaging’s prowess.  1....

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