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Posts Tagged "Trends in the Marketplace"

3 Reasons to Ensure That Your Product Packaging Pops

3 Reasons to Ensure That Your Product Packaging Pops

in InfoSource, Trends in the Marketplace

If you think packaging’s role plays second fiddle to your product, you may be doing your brand a tremendous disservice. Yes, great products are important. But if they’re undifferentiated and don’t stand out where they’re sold, they’ll disappear from shoppers’ view, along with any hope of a sale. Here are three reasons to pump up your packaging’s prowess.  1....

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Crank Up the Volume of Your Audio Content Marketing

Crank Up the Volume of Your Audio Content Marketing

in InfoSource, Trends in the Marketplace

When given brief pockets of free time –driving, commuting, lunch breaks, working out–a surprising percentage of people today (your customers included) enjoy making the best of otherwise idle moments by entertaining or educating themselves with (non-musical) audio content. Naturally, alert B2C and B2B marketers have noted this trend, and are actively exploring ways...

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