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Trends in the Marketplace

Be Better: Branding Lessons from 3 Top Retailers

Be Better: Branding Lessons from 3 Top Retailers

in InfoSource, Trends in the Marketplace

Companies don’t become mega-brands by accident. They do so by realizing that a brand isn’t just marketing but rather the sum total of peoples’ experience with them. Top brands especially value their customers, listen to their feedback, and make whatever changes are necessary to maintain loyalty, even when it’s costly.  Amazon: 25+ years ago, when no one knew...

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