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Trends in the Marketplace

Increase Email Conversions and Clickthroughs

Increase Email Conversions and Clickthroughs

in Trends in the Marketplace

Nearly 60% of B2B marketers say email is their ‘most effective’ revenue generating channel. Small and midsized US retailers also report that email marketing tops their list of best-performing customer acquisition and retention tools. But despite generally good success with email, many marketers (rightfully) believe they can do better. Tips like these from Website...

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Website Tips: How to Score Points & Stay in the Game

Website Tips: How to Score Points & Stay in the Game

in Trends in the Marketplace

Since January, small-business marketers have been in the confounding and difficult position of simultaneously playing defense (stemming losses) and offense (bouncing back). In the face of commerce’s ‘new normal,’ those who are able are pivoting and adapting their marketing initiatives accordingly. Some are updating internal and external signage, while others cull...

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5 Tips for Optimizing Email Marketing Campaigns

5 Tips for Optimizing Email Marketing Campaigns

in InfoSource, Trends in the Marketplace

Is email still a go-to play for today’s small business? Research suggests yes. HubSpot says 80% of marketers have seen an increase in email engagement over the last year. If your organization uses email to reach customers and prospects, the million-dollar question becomes how to make your efforts pay off. Here are five tips for doing just that.  1. Grow your...

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Be Better: Branding Lessons from 3 Top Retailers

Be Better: Branding Lessons from 3 Top Retailers

in InfoSource, Trends in the Marketplace

Companies don’t become mega-brands by accident. They do so by realizing that a brand isn’t just marketing but rather the sum total of peoples’ experience with them. Top brands especially value their customers, listen to their feedback, and make whatever changes are necessary to maintain loyalty, even when it’s costly.  Amazon: 25+ years ago, when no one knew...

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