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Posts Tagged "Personally Speaking"

Integrated Marketing – a proven, time-tested strategy

Integrated Marketing – a proven, time-tested strategy

in InfoSource, Personally Speaking

Integrated Marketing, a proven, time-tested strategy, takes a unified approach to distribute brand messaging and imagery across multiple traditional and digital channels. But being successful hinges on this: partnering with a provider that has both print and digital chops; and making sure campaign elements adhere to the 4-C’s of execution, remaining cohesive,...

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Direct Marketing Services

Direct Marketing Services

in InfoSource, Personally Speaking

Direct Marketing Services, when done well, can far exceed a company’s expectations–but when done poorly, can be disastrously disappointing. Execution gaffes that can quickly derail your marketing results include dated or unprofessional design, mistargeted mailing lists, insufficient personalization, and failure to track campaign returns. If you’re haunted by any of...

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