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Personally Speaking

Integrated marketing, why you need it

Integrated marketing, why you need it

in InfoSource, Personally Speaking

Integrated Marketing may seem like a somewhat nebulous term, but here’s an easy way to remember why you need it: it delivers a multitude of benefits across multiple marketing channels. Payback can come in the form of higher sales, a stronger brand, and greater market penetration. Integrated marketing encompasses both traditional and digital media, tying the two...

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Why Signs & Brands Should Grow Together

Why Signs & Brands Should Grow Together

in InfoSource, Personally Speaking

To paraphrase a famous self-help guru, “Businesses don’t get better by chance, they get better by change.” And one adjustment offering high ROI potential is updating interior and exterior signs. Here are three reasons why signage should evolve with your brand and business goals:   1. The brick-and-mortar experience. Millennials and Gen Z customers...

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