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Letter-Mail Package Essential Best Practices & Tips

Letter-Mail Package Essential Best Practices & Tips

in Marketing 101

Is direct mail defunct? Hardly. The Data & Marketing Association reports that 56% of Americans consider it a “joy” to receive mail, and that up to 90% of mailers get opened.  One popular, time-proven format is the classic letter-mail package. Follow these tips to help optimize each vital component.  1) Outer Envelope. Getting readers inside is its only...

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Social Distancing Signs: Is Your Strategy Keeping Pace?

Social Distancing Signs: Is Your Strategy Keeping Pace?

in Trends in the Marketplace

Whether you’re in business, healthcare, education or other public or private enterprise, on-premise signage plays a vital role in connecting your organization with the people it serves (and employs). Common functions range from branding and sales promotions to wayfinding and education.  In 2020, soon after the COVID-19 outbreak, signage (involuntarily) assumed...

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Tips & Tricks for Revving Up Website Performance

Tips & Tricks for Revving Up Website Performance

in Biz Tips

A high-quality site is a must for every small business, with improved sales, engagement and lead gathering often resulting. Obvious “givens” aside—a good domain name and user-friendly content management—other must-have practices for boosting performance and ROI include:   Rock-solid basics. These include: a clear description of what you do, and the single core...

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Yes, You Use Postcards,  but are you making these 4 mistakes?

Yes, You Use Postcards, but are you making these 4 mistakes?

in Marketing 101

Local businesses love direct mail and invest in it more than any other channel, according to Mail Shark, pushing the combined annual spend to a whopping $38.5 billion.  For many good reasons, smaller companies’ DM mix usually includes printed postcards. Research from the Data & Marketing Association shows that postcards have an average response rate of...

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Why Branding Matters Now and 4 Tips for Checking Yours

Why Branding Matters Now and 4 Tips for Checking Yours

in Trends in the Marketplace

Events of 2020 have moved many businesses to pause, reflect and reevaluate their corporate branding. Everything—from the logo, tagline and product offerings—even target market(s) may receive scrutiny as companies seek to regain their footing in a world that has been totally transformed. In the midst of the (ongoing) shakeup, having a strong, relatable brand is...

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