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Posts Tagged "Marketing 101"

3 Trends to Guide Your Loyalty and Engagement Programs

3 Trends to Guide Your Loyalty and Engagement Programs

in InfoSource, Marketing 101

Brands that effectively prioritize retention and leverage loyalty data are reaping huge rewards, says a recent 3Cinteractive survey of U.S. marketers. Nearly 65% of brands reported a year-over-year increase in loyalty-program membership. Many have moved beyond traditional “spend-and-get” programs, seeking new and innovative ways to deepen engagement by adding value....

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Embrace These Trends to improve video-marketing ROI

Embrace These Trends to improve video-marketing ROI

in InfoSource, Marketing 101

Boost your returns by understanding these behavioral and technological shifts.  Trend 1: Growing audience engagement. Even in the age of ad blockers, people still watch more than 500 million hours of YouTube video daily. If you educate, help or entertain viewers in some way, 75% will share your content with others.  Trend 2: Live-video popularity. Livestreaming is a...

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4 Tips for Improving Your Website User Experience (UX)

4 Tips for Improving Your Website User Experience (UX)

in InfoSource, Marketing 101

Usability guru Neil Patel defines UX as “the set of behaviors that consumers display when interacting with a website…including their impressions, based on how easy and pleasant it is to use.” Fortunately, even modest improvements can give your visitors a more useful and usable experience. Acknowledging that some Google Analytics (GA) proficiency will simplify the...

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Budget Like a Boss: marketer’s guide to better planning

Budget Like a Boss: marketer’s guide to better planning

in InfoSource, Marketing 101

Budgeting or root canal? For some marketers, it’s a toss-up. After all, the drilling’s over in an hour or two, while crunching a year’s worth of numbers can take days, weeks or even months. Yet, for all its aggravation, budgeting may be one of marketing’s most vital strategic tasks. Consider these tips to ease the pain of planning.  1. Know your sales funnel. Deep...

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Email Marketing Tips – 3 steps to make a good thing better

Email Marketing Tips – 3 steps to make a good thing better

in InfoSource, Marketing 101

How many years have naysayers proclaimed the irrelevance (or even demise) of email marketing? Enough to make you stop taking them seriously. In 2019, more enlightened marketers will associate the medium with terms like ‘essential,’ and ‘indispensable.’ Why? Because they know it works. Studies show that you’ll reap $44 for every single dollar you spend on email, and...

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