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Posts Tagged "Marketing 101"

4 Tips for Improving Your Website User Experience (UX)

4 Tips for Improving Your Website User Experience (UX)

in InfoSource, Marketing 101

Usability guru Neil Patel defines UX as “the set of behaviors that consumers display when interacting with a website…including their impressions, based on how easy and pleasant it is to use.” Fortunately, even modest improvements can give your visitors a more useful and usable experience. Acknowledging that some Google Analytics (GA) proficiency will simplify the...

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Budget Like a Boss: marketer’s guide to better planning

Budget Like a Boss: marketer’s guide to better planning

in InfoSource, Marketing 101

Budgeting or root canal? For some marketers, it’s a toss-up. After all, the drilling’s over in an hour or two, while crunching a year’s worth of numbers can take days, weeks or even months. Yet, for all its aggravation, budgeting may be one of marketing’s most vital strategic tasks. Consider these tips to ease the pain of planning.  1. Know your sales funnel. Deep...

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Email Marketing Tips – 3 steps to make a good thing better

Email Marketing Tips – 3 steps to make a good thing better

in InfoSource, Marketing 101

How many years have naysayers proclaimed the irrelevance (or even demise) of email marketing? Enough to make you stop taking them seriously. In 2019, more enlightened marketers will associate the medium with terms like ‘essential,’ and ‘indispensable.’ Why? Because they know it works. Studies show that you’ll reap $44 for every single dollar you spend on email, and...

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Event Marketing Trends – Are you beating these benchmarks?

Event Marketing Trends – Are you beating these benchmarks?

in InfoSource, Marketing 101

Like most marketers, event pros are very competitive. They like to compare their strategy and results against others’, looking for ways they can come out on top. Earlier this year, Eventbrite polled 1000 practitioners to ask about trends, tactics and results—benchmarks you can use to see how your efforts compare:  Social media influencers.  Celebrity endorsements...

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Progressive Web Apps: what mobile marketers should know

Progressive Web Apps: what mobile marketers should know

in InfoSource, Marketing 101

Forward-looking marketers no longer debate whether to target mobile users, but rather which approach their development team should take: 1. responsive website 2. native mobile app or 3. progressive web app (PWA). Naturally, each platform has pluses and minuses. Responsive sites are easy to use and navigate. But, compared to a desktop user experience, it has limited...

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