request a printing quote

Printing Signs Marketing Fulfillment Promo

Marketing 101

Why Personalized Marketing Matters

Why Personalized Marketing Matters

in InfoSource, Marketing 101

Personalized marketing―using data to deliver a more relevant and rewarding one-to-one experience―is paramount to customers and prospects. More than 80% of consumers in one study said they were more likely to buy from companies that offer personalized experiences, while 93% in another survey said they found personalization “appealing.” In terms of real dollars, the...

Read More
FAQ: Low-hanging Fruit for a better web-user experience

FAQ: Low-hanging Fruit for a better web-user experience

in InfoSource, Marketing 101

Regularly maintaining your company’s frequently asked questions section may sound like a snooze-fest, or intern busy work. But rest assured, it’s neither. Taking time to anticipate and thoughtfully respond to visitors’ potential concerns can establish trust and eliminate objections that may prevent prospects from converting. Of course, refreshing FAQs is virtually...

Read More
Sure Signs Your Website  is begging for a refresh

Sure Signs Your Website is begging for a refresh

in InfoSource, Marketing 101

With the New Year just around the corner, many small business marketers are in the throes of planning their 2020 budget spend.  One subject that commonly comes up is whether (and to what extent) to update the company website. Of course, business goals and strategy will ultimately determine how funds are spent. But with websites, there’s always room to improve...

Read More
How Online Storefronts Give Remote Teams a Sharper Edge

How Online Storefronts Give Remote Teams a Sharper Edge

in InfoSource, Marketing 101

In an age of e-this and social-that, it’s easy to forget that most companies still rely on traditional printed materials to market their products and services.  True, websites have become the de-facto marketing medium. But in the trenches, seasoned sales pros still carry brochures, sell sheets, direct mail and other branded resources to land, close and nurture...

Read More
USPS® Promos  clock ticking down on DM discounts

USPS® Promos clock ticking down on DM discounts

in InfoSource, Marketing 101

This year, the US Postal Service again wants to reward your direct mail creativity with discounts for using certain technologies in your envelope and mailpiece designs. Examples include dynamic color, new print techniques and integrated mobile technology. Promotions come with the requisite rules and specs (which Dynamark Direct Mail experts are happy to explain)....

Read More
Pitch ‘Em Like a Pro top 4 press-release emailing tips

Pitch ‘Em Like a Pro top 4 press-release emailing tips

in InfoSource, Marketing 101

Like most marketers, you know the value of adding publicity to your mix. Press coverage can instantly boost your company’s credibility or position it as an industry thought leader. Getting on an editor’s or journalist’s radar typically begins by emailing them your press release and, if you have any, creative story ideas or ‘angles.’ While you’re hoping they go for...

Read More