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Posts Tagged "Marketing 101"

Pitch ‘Em Like a Pro top 4 press-release emailing tips

Pitch ‘Em Like a Pro top 4 press-release emailing tips

in InfoSource, Marketing 101

Like most marketers, you know the value of adding publicity to your mix. Press coverage can instantly boost your company’s credibility or position it as an industry thought leader. Getting on an editor’s or journalist’s radar typically begins by emailing them your press release and, if you have any, creative story ideas or ‘angles.’ While you’re hoping they go for...

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4 Web Design Trends to boost your site’s performance

4 Web Design Trends to boost your site’s performance

in InfoSource, Marketing 101

Mid-year is a great time to pause and assess whether your site is firing on all cylinders and performing as you expect. Not sure? Check your design practices against these current trends.   1. Mobile first architecture. Mobile search volume first surpassed desktop searches in 2015. Google responded and today elevates mobile-friendly sites higher in the search...

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Boost blog traffic like a boss – 3 quick and easy tips

Boost blog traffic like a boss – 3 quick and easy tips

in InfoSource, Marketing 101

We’ve said it for years: nearly every aspect of your marketing can benefit from blogging — from branding and awareness building to thought leadership and organic SEO.  Blogs are among the most trusted online information sources, and B2B marketers who integrate articles into their content strategy reap 67% more leads, according to a recent study. Platforms like...

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Why SMB Marketers find digital sign systems so alluring

Why SMB Marketers find digital sign systems so alluring

in InfoSource, Marketing 101

Businesses owe a debt of gratitude to banners, posters, POP and other traditional printed signage. Economical and versatile, static signs have helped shape the public’s in-store experience for more than a century, and today still play a vital role in on-premise branding and promotion. But as tuned-in marketers know, there’s been a change afoot: the steady emergence...

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3 Trends to Guide Your Loyalty and Engagement Programs

3 Trends to Guide Your Loyalty and Engagement Programs

in InfoSource, Marketing 101

Brands that effectively prioritize retention and leverage loyalty data are reaping huge rewards, says a recent 3Cinteractive survey of U.S. marketers. Nearly 65% of brands reported a year-over-year increase in loyalty-program membership. Many have moved beyond traditional “spend-and-get” programs, seeking new and innovative ways to deepen engagement by adding value....

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