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Posts Tagged "Marketing 101"

Boost blog traffic like a boss – 3 quick and easy tips

Boost blog traffic like a boss – 3 quick and easy tips

in InfoSource, Marketing 101

We’ve said it for years: nearly every aspect of your marketing can benefit from blogging — from branding and awareness building to thought leadership and organic SEO.  Blogs are among the most trusted online information sources, and B2B marketers who integrate articles into their content strategy reap 67% more leads, according to a recent study. Platforms like...

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Why SMB Marketers find digital sign systems so alluring

Why SMB Marketers find digital sign systems so alluring

in InfoSource, Marketing 101

Businesses owe a debt of gratitude to banners, posters, POP and other traditional printed signage. Economical and versatile, static signs have helped shape the public’s in-store experience for more than a century, and today still play a vital role in on-premise branding and promotion. But as tuned-in marketers know, there’s been a change afoot: the steady emergence...

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3 Trends to Guide Your Loyalty and Engagement Programs

3 Trends to Guide Your Loyalty and Engagement Programs

in InfoSource, Marketing 101

Brands that effectively prioritize retention and leverage loyalty data are reaping huge rewards, says a recent 3Cinteractive survey of U.S. marketers. Nearly 65% of brands reported a year-over-year increase in loyalty-program membership. Many have moved beyond traditional “spend-and-get” programs, seeking new and innovative ways to deepen engagement by adding value....

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Embrace These Trends to improve video-marketing ROI

Embrace These Trends to improve video-marketing ROI

in InfoSource, Marketing 101

Boost your returns by understanding these behavioral and technological shifts.  Trend 1: Growing audience engagement. Even in the age of ad blockers, people still watch more than 500 million hours of YouTube video daily. If you educate, help or entertain viewers in some way, 75% will share your content with others.  Trend 2: Live-video popularity. Livestreaming is a...

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4 Tips for Improving Your Website User Experience (UX)

4 Tips for Improving Your Website User Experience (UX)

in InfoSource, Marketing 101

Usability guru Neil Patel defines UX as “the set of behaviors that consumers display when interacting with a website…including their impressions, based on how easy and pleasant it is to use.” Fortunately, even modest improvements can give your visitors a more useful and usable experience. Acknowledging that some Google Analytics (GA) proficiency will simplify the...

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