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Marketing 101

Letter-Mail Package Essential Best Practices & Tips

Letter-Mail Package Essential Best Practices & Tips

in Marketing 101

Is direct mail defunct? Hardly. The Data & Marketing Association reports that 56% of Americans consider it a “joy” to receive mail, and that up to 90% of mailers get opened.  One popular, time-proven format is the classic letter-mail package. Follow these tips to help optimize each vital component.  1) Outer Envelope. Getting readers inside is its only...

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Yes, You Use Postcards,  but are you making these 4 mistakes?

Yes, You Use Postcards, but are you making these 4 mistakes?

in Marketing 101

Local businesses love direct mail and invest in it more than any other channel, according to Mail Shark, pushing the combined annual spend to a whopping $38.5 billion.  For many good reasons, smaller companies’ DM mix usually includes printed postcards. Research from the Data & Marketing Association shows that postcards have an average response rate of...

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Employees as Advocates:  empowering staff to grow your brand

Employees as Advocates: empowering staff to grow your brand

in Marketing 101

Want to level the playing field with larger, more cash-flush competitors? Consider an Employee Advocacy program. EA is a powerful strategy for raising your brand’s awareness across social media platforms. It differs from using your brand’s established social ‘handles,’ because content is posted and shared by employees, not in-house marketing pros. It’s a numbers...

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Solid or Sketchy? 5 ways to make mailers more credible

Solid or Sketchy? 5 ways to make mailers more credible

in Marketing 101

Research shows that 76% of people trust the direct mail they receive.  Great news, right? Unless you’re not getting the response rates or ROI you expect. Such shortcomings could indicate an audience’s lack of trust in your company or your message. Use these proven tips to overcome reader resistance. 1. Feature reviews. User testimonials can give your mailers instant...

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Store Signage Checklist:  steps to keep signs fresh

Store Signage Checklist: steps to keep signs fresh

in InfoSource, Marketing 101

Today’s marketers know that quality signage is essential for success.  Every day, banners, posters, POS displays and other pieces help entice buyers, move product and add to the shopping experience. Except for when they don’t. If staff gets busy and upkeep gets back-burnered, once vibrant signs and displays can quickly lapse into ugly, outdated eyesores. ...

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Avoid These Pernicious Pitch & Presentation Pitfalls

Avoid These Pernicious Pitch & Presentation Pitfalls

in InfoSource, Marketing 101

Whether you’re pitching services to a highly promising prospect or showcasing an idea to your internal team, chances are you’re using presentation software of some kind. Your goal, of course, is to connect and persuade audiences in a credible, professional manner, without looking all slapdash about it. Being aware of these three pitfalls can help you easily avoid...

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