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Posts Tagged "Marketing 101"

How Online Storefronts Give Remote Teams a Sharper Edge

How Online Storefronts Give Remote Teams a Sharper Edge

in InfoSource, Marketing 101

In an age of e-this and social-that, it’s easy to forget that most companies still rely on traditional printed materials to market their products and services.  True, websites have become the de-facto marketing medium. But in the trenches, seasoned sales pros still carry brochures, sell sheets, direct mail and other branded resources to land, close and nurture new...

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USPS® Promos  clock ticking down on DM discounts

USPS® Promos clock ticking down on DM discounts

in InfoSource, Marketing 101

This year, the US Postal Service again wants to reward your direct mail creativity with discounts for using certain technologies in your envelope and mailpiece designs. Examples include dynamic color, new print techniques and integrated mobile technology. Promotions come with the requisite rules and specs (which Dynamark Direct Mail experts are happy to explain)....

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Pitch ‘Em Like a Pro top 4 press-release emailing tips

Pitch ‘Em Like a Pro top 4 press-release emailing tips

in InfoSource, Marketing 101

Like most marketers, you know the value of adding publicity to your mix. Press coverage can instantly boost your company’s credibility or position it as an industry thought leader. Getting on an editor’s or journalist’s radar typically begins by emailing them your press release and, if you have any, creative story ideas or ‘angles.’ While you’re hoping they go for...

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4 Web Design Trends to boost your site’s performance

4 Web Design Trends to boost your site’s performance

in InfoSource, Marketing 101

Mid-year is a great time to pause and assess whether your site is firing on all cylinders and performing as you expect. Not sure? Check your design practices against these current trends.   1. Mobile first architecture. Mobile search volume first surpassed desktop searches in 2015. Google responded and today elevates mobile-friendly sites higher in the search...

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Boost blog traffic like a boss – 3 quick and easy tips

Boost blog traffic like a boss – 3 quick and easy tips

in InfoSource, Marketing 101

We’ve said it for years: nearly every aspect of your marketing can benefit from blogging — from branding and awareness building to thought leadership and organic SEO.  Blogs are among the most trusted online information sources, and B2B marketers who integrate articles into their content strategy reap 67% more leads, according to a recent study. Platforms like...

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