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Marketing 101

Avoid These Pernicious Pitch & Presentation Pitfalls

Avoid These Pernicious Pitch & Presentation Pitfalls

in InfoSource, Marketing 101

Whether you’re pitching services to a highly promising prospect or showcasing an idea to your internal team, chances are you’re using presentation software of some kind. Your goal, of course, is to connect and persuade audiences in a credible, professional manner, without looking all slapdash about it. Being aware of these three pitfalls can help you easily avoid...

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Leverage These 3 Trends to Boost your Mid-year Momentum

Leverage These 3 Trends to Boost your Mid-year Momentum

in InfoSource, Marketing 101

Today, in mid-2020, it’s not just younger people who demand great service or socially responsible practices when choosing their favored brands.  Realizing this and tweaking your marketing mix accordingly could boost sales and help you gain (or sustain) momentum heading into summer. Meet with your team to explore ways to respond to—and profit from—public...

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3 Tradeshow Marketing  Missteps and How You Can Avoid Them

3 Tradeshow Marketing Missteps and How You Can Avoid Them

in InfoSource, Marketing 101

You could argue that tradeshows are a bigger deal for small companies than for their larger, more cash-flush counterparts.  Because smaller firms typically attend fewer events—maybe just one or two per year—each outing represents a major investment of time, talent and other resources all of which must be integrated and optimized to assure maximum ROI. Avoiding...

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Adobe Study Confirms Consumers’ Ravenous Email Appetite

Adobe Study Confirms Consumers’ Ravenous Email Appetite

in InfoSource, Marketing 101

Adobe’s 2019 Email Usage Study of 1,000 U.S. adults reveals interesting and actionable insights for companies seeking to boost email marketing results.   It’s probably no surprise that consumers refresh their inboxes anywhere and everywhere―while eating, driving and watching TV; and even in the bed and bathroom. What may raise eyebrows is how much time they...

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3 Tips for Improving Direct Mail Response and Results

3 Tips for Improving Direct Mail Response and Results

in InfoSource, Marketing 101

Just because mail volumes have dropped 30% since 2006 doesn’t mean this staple of small-business marketing has hit the proverbial skids. On the contrary, response rates for house lists are up 176% and 194% for purchased lists over the same period. Why? Digital-weary consumers apparently enjoy engaging with mail, especially when it’s creative and personalized....

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Website Design Practices   that will come (and go) this year

Website Design Practices that will come (and go) this year

in InfoSource, Marketing 101

A company’s website is often the center of its marketing universe. For that reason, vigilant marketers routinely prioritize updating site content and imagery to keep them fresh, relevant, and appealing. Here are some design trends experts say will come (and go) in 2020:   TRENDING 1. Simplification. This will include a move toward fewer elements, minimalist...

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