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Posts Tagged "Biz Tips"

The 5 commandments of direct response marketing

The 5 commandments of direct response marketing

in Biz Tips, InfoSource

Whether marketing happens online or off, there is one thing every smart integrated marketer worth their salt is after: They want the customer to respond.  1. Always Have an Offer. Make consumers stand up and take notice. Tell them the steps they need to take in order to reap the benefits.  2. Clear Instructions. Don’t make your customers guess. Tell them...

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4 Ways to Segment Direct Mail Lists

4 Ways to Segment Direct Mail Lists

in Biz Tips

Direct mail continues to be a mainstay of small-business marketing, mostly because it works and, with effective list management, can be super-economical. Accurately segmenting and mailing to those with the highest propensity to buy or convert can reduce campaign costs and boost ROI. Four widely used audience segmentation methods include: 1) Geographic―for targeting...

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7 Easy Tips to Give Your Content More Personality

7 Easy Tips to Give Your Content More Personality

in Biz Tips, InfoSource

With so much content being produced, competition in today’s so-called “attention economy” has never been more intense. As such, it’s vital that you only publish the very best content possible. Here are 7 tips for your content marketing to shine:  1. Evaluate the success of your content with metrics.  2. Repurpose your content.  3. Reuse your best...

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5 Tips to Help You Avoid Email Fatigue with Your Direct Marketing

5 Tips to Help You Avoid Email Fatigue with Your Direct Marketing

in Biz Tips, InfoSource

Marketers understand and appreciate the value of creating a positive experience for customers. Yet sometimes, when it comes to execution of email cadence, it’s easy to fall into the, “more is better,” trap. Here are five tips to reduce email fatigue for your prospects and customers: 1. Pace yourself. Less than 5 emails a month reduces unsubscribes by 40%. 2. Let...

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