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Posts Tagged "Biz Tips"

5 Tips to Help You Avoid Email Fatigue with Your Direct Marketing

5 Tips to Help You Avoid Email Fatigue with Your Direct Marketing

in Biz Tips, InfoSource

Marketers understand and appreciate the value of creating a positive experience for customers. Yet sometimes, when it comes to execution of email cadence, it’s easy to fall into the, “more is better,” trap. Here are five tips to reduce email fatigue for your prospects and customers: 1. Pace yourself. Less than 5 emails a month reduces unsubscribes by 40%. 2. Let...

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Glowing Predictions for Digital Signage

Glowing Predictions for Digital Signage

in Biz Tips, InfoSource

The adoption of digital signage will continue its steady uptick, if the respondents to Digital Signage Today’s 2019 Future Trends Report follow through with their stated plans. Data from the survey reveals, for example, 63% of banks already have some digital signage or plan to add it in the future. More than half of restaurants polled say they plan to put digital...

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Better DM ROI: Ask and You Shall Receive

Better DM ROI: Ask and You Shall Receive

in Biz Tips, InfoSource

“The wise don’t give the right answers, they pose the right questions.” No doubt esteemed anthropologist Claude Lévi-Strauss’ cerebral insight was meant for his academic colleagues. But thoughtful probing also benefits modern-day marketers who seek to optimize returns on direct mail. Besides being clear about goals, budget and metrics, make sure your campaign plan...

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3 Steps for Improving Tradeshow Follow-up

3 Steps for Improving Tradeshow Follow-up

in Biz Tips, InfoSource

Yes, they’re time intensive and traveling around the country can surely be a pain. But industry events can also be an abundant source of qualified leads, provided you act quickly before they go cold.  1. Establish a system. Activity can be chaotic, so be sure that your booth team is single-minded and systematic in how it gathers, handles and processes leads...

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