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Biz Tips

3 Smart Ways to Use Digital Signage

3 Smart Ways to Use Digital Signage

in Biz Tips, InfoSource

Marketing and visual communications go hand-in-hand. That’s why signs–including modern digital signage–play such a vital role in shaping a positive customer, patient or school-visitor experience. Three popular and practical ways to use static or interactive solutions include: 1. Sharing information. Today’s digital platforms can be extremely robust. Even simpler...

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Saddle Stitched Booklets: A True Workhorse

Saddle Stitched Booklets: A True Workhorse

in Biz Tips, InfoSource

Versatile, economical and fun to create, saddle stitched booklets are a true marketing workhorse. “Booklets” is an industry term that describes printed pieces with relatively low page counts, while saddle stitching refers to the stapling that binds pages together. Booklets are a flexible and popular tactic you can use for informational or persuasive marketing that...

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Tips & Tricks Benefits of Good List Hygiene

Tips & Tricks Benefits of Good List Hygiene

in Biz Tips, InfoSource

Despite the rise of digital marketing channels, printed mail continues to be a dependable go-to for small businesses. Last year, however, about 12% of Americans changed their home and/or business address. So, whether campaigns are handled in-house or outsourced, prioritizing list quality definitely has its rewards:  1. Financial Benefits: Higher returns on your...

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Tips & Tricks for Marketing with Content

Tips & Tricks for Marketing with Content

in Biz Tips, InfoSource

The customer lifecycle is often portrayed as a multi-stage ‘funnel’ through which prospects pass and (ideally) morph from clueless consumers to raving fans—or at least repeat buyers. Getting useful, relevant content into their hands at the right time during the process can help you move them along faster and close sales sooner.  Awareness Stage: Prospects’...

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Tips & Tricks for Business Mobile Marketing Untap its Potential!

Tips & Tricks for Business Mobile Marketing Untap its Potential!

in Biz Tips, InfoSource

Mobile presence allows businesses to get in front of marketers at any time―all the time. It’s smart and prudent to be in front of them at the time they want to engage with you. Here are 12 tips to keep you front and center when it means the most: ■ Make your site mobile friendly ■ Create mobile-friendly content ■ Create a mobile app ■ Get local with Google My...

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Tips & Tricks  for DIY Video

Tips & Tricks for DIY Video

in Biz Tips, InfoSource

Video is the secret weapon for integrated marketers who use it for emails, social, Web, and much more. Many DIY videos look as polished as those shot by pros, but marketers need to follow these tips to keep it professional and credible.  1. If you’re using a phone, shoot in landscape ― This way it properly fits on a viewer’s television or computer screen. 2....

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