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Biz Tips

Tips & Tricks for improving email deliverability

Tips & Tricks for improving email deliverability

in Biz Tips

More than 85% of companies polled by the Content Marketing Institute disseminate information through email marketing, with deliverability (actually getting to the inbox) being a critical campaign-performance metric. Here are some ways to keep that number high, while avoiding spam-blocking issues with future campaigns: 1) Remove inactive contacts. Unopened emails...

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Tips & Tricks for Revving Up Website Performance

Tips & Tricks for Revving Up Website Performance

in Biz Tips

A high-quality site is a must for every small business, with improved sales, engagement and lead gathering often resulting. Obvious “givens” aside—a good domain name and user-friendly content management—other must-have practices for boosting performance and ROI include:   Rock-solid basics. These include: a clear description of what you do, and the single core...

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Tips for Creating E-A-T content Google loves

Tips for Creating E-A-T content Google loves

in Biz Tips

Hungry for deeper engagement? Learn to leverage Google’s E-A-T algorithm. It’s among the many ways the search giant judges web-content quality. Your reward for better E-A-T-ing is higher search-results rankings, which you gain by 1) crafting useful content, and 2) remembering that: “E” stands for expertise—including the content author’s qualifications, as well as...

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Tips & Tricks for improving B2B loyalty and retention

Tips & Tricks for improving B2B loyalty and retention

in Biz Tips

Many B2B marketers eschew loyalty programs, seeing them mostly as a B2C play. Bad move. You compete for business, just as they do. So, like them, you need to retain as many buyers as possible. Use this trio of common-sense tips to make your loyalty initiatives more relevant and robust:  Reward referrals. Peer recommendations influence 90% of all B2B purchase...

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3 Smart Ways to Use Digital Signage

3 Smart Ways to Use Digital Signage

in Biz Tips, InfoSource

Marketing and visual communications go hand-in-hand. That’s why signs–including modern digital signage–play such a vital role in shaping a positive customer, patient or school-visitor experience. Three popular and practical ways to use static or interactive solutions include: 1. Sharing information. Today’s digital platforms can be extremely robust. Even simpler...

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Saddle Stitched Booklets: A True Workhorse

Saddle Stitched Booklets: A True Workhorse

in Biz Tips, InfoSource

Versatile, economical and fun to create, saddle stitched booklets are a true marketing workhorse. “Booklets” is an industry term that describes printed pieces with relatively low page counts, while saddle stitching refers to the stapling that binds pages together. Booklets are a flexible and popular tactic you can use for informational or persuasive marketing that...

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