Deploying a digital sign system? It’s critical you start with a good strategy. Strategy is what makes digital signage displays work and fulfill company objectives. With these six steps, you can create a digital signage strategy that will help market your business more effectively. 1. Set goals. What action do you want someone to take? 2. Position your screen(s)....
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Signage Solutions from Dynamark embody the proven expertise of seasoned creative professionals who have mastered design and production and understand how to effectively integrate signage into your overall marketing strategy. Want to do more with traditional or digital signage? Come to us and let your imagination go! We’ve helped marketers develop attention-grabbing...
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Businesses owe a debt of gratitude to banners, posters, POP and other traditional printed signage. Economical and versatile, static signs have helped shape the public’s in-store experience for more than a century, and today still play a vital role in on-premise branding and promotion. But as tuned-in marketers know, there’s been a change afoot: the steady emergence...
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Smart marketers like to plan their initiatives well in advance. But most are savvy enough to monitor their markets’ fleeting fancies and adapt programs accordingly. This summary of emerging trends may provide the impetus and insight you need to improve results in Q3 and beyond. 1. Skyrocketing Instagram Use. Now a billion users strong, the image-and-video-sharing...
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1. They’re new again. With all the focus on social media, email and blogs to develop an audience, printed newsletters are a rarity. 2. The printed word is perceived as credible. Since only the best literary and news magazines have survived the digital revolution, we now have a heightened sense of credibility when it comes to printed matter. 3. They do wonders for...
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