To paraphrase a famous self-help guru, “Businesses don’t get better by chance, they get better by change.” And one adjustment offering high ROI potential is updating interior and exterior signs. Here are three reasons why signage should evolve with your brand and business goals: 1. The brick-and-mortar experience. Millennials and Gen Z customers...
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Whether marketing happens online or off, there is one thing every smart integrated marketer worth their salt is after: They want the customer to respond. 1. Always Have an Offer. Make consumers stand up and take notice. Tell them the steps they need to take in order to reap the benefits. 2. Clear Instructions. Don’t make your customers guess. Tell them...
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A company’s website is often the center of its marketing universe. For that reason, vigilant marketers routinely prioritize updating site content and imagery to keep them fresh, relevant, and appealing. Here are some design trends experts say will come (and go) in 2020: TRENDING 1. Simplification. This will include a move toward fewer elements, minimalist...
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Is mobile marketing or promotion on your radar for 2020? If you have products to sell, maybe it should be. Google reports that after seeing an ad on their smartphone, more than half of users will search for the item online, send a text to someone about it, or make an online or in-store purchase. Last year, 16% of all U.S. Internet users employed only a cell phone to...
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Direct mail continues to be a mainstay of small-business marketing, mostly because it works and, with effective list management, can be super-economical. Accurately segmenting and mailing to those with the highest propensity to buy or convert can reduce campaign costs and boost ROI. Four widely used audience segmentation methods include: 1) Geographic―for targeting...
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