The last two years have really challenged the events industry with shifting formats, travel issues, last-minute surges, and changes in plans and attendance counts. But that’s not to say that an event is impossible to plan; it just may require you to adopt more of a contingency mindset. Here are five tips to help you plan and successfully execute your next...
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Marketing collateral is much more than a means to an end. Until recently, it came at the tail end of a sales and marketing strategy―you provide marketing pieces to send somewhere or to give someone. Today, however, collateral has a strategic role to play in helping your marketing perform successfully. Here are some of the most popular methods being...
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In 2020 global retail e-commerce sales were $4.28 trillion worldwide, and online sales are projected to grow to more than $5.4 trillion in the future. With figures like these on the line, improving your online ordering portal is an urgent need. Here are three tips for improving your portal so that your business can experience the many benefits of online ordering. 1)...
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Give these clever & fun ideas a try. The last couple of years have been difficult, but many indicators suggest consumers want to feel optimistic in 2022. Packaging design trends reflect this desire by emphasizing simplicity, nostalgia, and fun. While many great trends are playing out this year, these are our top three favorites. 1) Minimalism: COVID...
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Video marketing is hotter than ever and will grow into an even bigger thing as time goes on. The problem is that even highly motivated marketers, sold on the many virtues of video, may struggle with creating a regular, ongoing stream of engaging and watchable content. One solution? Be brave and branch out. “If you’re not experimenting with video, you’re...
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Consider these options to keep awareness high. Spring has sprung and that means it may be time to refresh your social distancing signage after a hard winter in many parts of the country. And as the COVID-19 virus seems likely to be with us (in some form) for the foreseeable future, social distancing signage remains important. If your business needs new...
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