Hungry for deeper engagement? Learn to leverage Google’s E-A-T algorithm. It’s among the many ways the search giant judges web-content quality. Your reward for better E-A-T-ing is higher search-results rankings, which you gain by 1) crafting useful content, and 2) remembering that: “E” stands for expertise—including the content author’s qualifications, as well as...
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For local marketers, generating sales starts by generating awareness. After all, buyers can’t buy if they don’t know you exist. One of the best and most economical ways of grabbing attention is with high-quality vinyl vehicle wraps. Out-of-Home (OOH) ad experts report that, for efficiency and effectiveness, few traditional methods beat this 24/7 ‘branded rolling...
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Want to level the playing field with larger, more cash-flush competitors? Consider an Employee Advocacy program. EA is a powerful strategy for raising your brand’s awareness across social media platforms. It differs from using your brand’s established social ‘handles,’ because content is posted and shared by employees, not in-house marketing pros. It’s a numbers...
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Nearly 60% of B2B marketers say email is their ‘most effective’ revenue generating channel. Small and midsized US retailers also report that email marketing tops their list of best-performing customer acquisition and retention tools. But despite generally good success with email, many marketers (rightfully) believe they can do better. Tips like these from Website...
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Creative Services from Dynamark’s expert designers, writers and strategists help ensure that your branded materials and campaigns break through the noise and clutter to get the marketing results your business needs. Wrestling with a tough sales, marketing or business-communications challenge? Bring it to us to get a fresh problem-solving perspective. Drawing on...
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Many B2B marketers eschew loyalty programs, seeing them mostly as a B2C play. Bad move. You compete for business, just as they do. So, like them, you need to retain as many buyers as possible. Use this trio of common-sense tips to make your loyalty initiatives more relevant and robust: Reward referrals. Peer recommendations influence 90% of all B2B purchase...
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