If the secret to effective advertising is to make a great first impression, a vehicle wrap is one of the most visible, memorable ways to spread your message. Before undertaking this exciting promotional method, ask your wrap provider the following questions to ensure you’re getting the best quality and avoiding potential damage. What materials do you use?...
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On-premise signage is a lot like your company website FAQ or “About Us” pages: it plays a small but vital role in brand recognition and lead generation. Yet, once in place, signage can be easily forgotten. One way to freshen up your marketing efforts is to replace weathered and faded exterior signs, as well as interior ones touting an old logo or message. A...
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Many integrated marketers often think of email as the workhorse in their stable: no-nonsense and dependable, but not necessarily the coolest tool in the box. Like a humble cheeseburger, email marketing isn’t the newest or flashiest thing, but it’s dependable and gets the job done. And just like adding a dab of pesto or a piece of bacon can elevate that cheeseburger,...
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Even the smallest label can have a big impact. Whether designed to communicate information, warn of possible dangers, give usage instructions, provide a list of ingredients or offer environmental advice, product labels serve an important function. Customizable, easy-to-use, and available in a wide range of materials, the many types of labels available allow you to...
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Let’s say you have a hot new promotion coming up and you want to create high-impact signage to promote it. You do the right things. You work with a creative professional to hone the most compelling message. You select the right placement for your signage to increase visibility. You even consider your customer demographics when selecting typography. But you’re...
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Preplanning is key to getting the right sign. In any sign design and production project, the preplanning you do (or lack of it) contributes to your success. Having a checklist of sorts will help you order and receive the type of signage that meets your needs. Consider these five essential questions: 1. What is the sign’s purpose? Do you want to advertise your...
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