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Posts Tagged "InfoSource"

Why Signs & Brands Should Grow Together

Why Signs & Brands Should Grow Together

in InfoSource, Personally Speaking

To paraphrase a famous self-help guru, “Businesses don’t get better by chance, they get better by change.” And one adjustment offering high ROI potential is updating interior and exterior signs. Here are three reasons why signage should evolve with your brand and business goals:   1. The brick-and-mortar experience. Millennials and Gen Z customers...

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The 5 commandments of direct response marketing

The 5 commandments of direct response marketing

in Biz Tips, InfoSource

Whether marketing happens online or off, there is one thing every smart integrated marketer worth their salt is after: They want the customer to respond.  1. Always Have an Offer. Make consumers stand up and take notice. Tell them the steps they need to take in order to reap the benefits.  2. Clear Instructions. Don’t make your customers guess. Tell them...

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Website Design Practices   that will come (and go) this year

Website Design Practices that will come (and go) this year

in InfoSource, Marketing 101

A company’s website is often the center of its marketing universe. For that reason, vigilant marketers routinely prioritize updating site content and imagery to keep them fresh, relevant, and appealing. Here are some design trends experts say will come (and go) in 2020:   TRENDING 1. Simplification. This will include a move toward fewer elements, minimalist...

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4 Ways to Segment Direct Mail Lists

4 Ways to Segment Direct Mail Lists

in Biz Tips

Direct mail continues to be a mainstay of small-business marketing, mostly because it works and, with effective list management, can be super-economical. Accurately segmenting and mailing to those with the highest propensity to buy or convert can reduce campaign costs and boost ROI. Four widely used audience segmentation methods include: 1) Geographic―for targeting...

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