1. Ask yourself: why should we rebrand? Determining why helps you start the process. 2. Research Obtain feedback from employees and customers. 3. Inform stakeholders All key players need to be on the same page throughout the entire rebrand lifecycle. 4. Figure out your story Every prosperous company has a story behind them. 5. Plan from every angle Take...
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Whether you need just a little creative or technical support, or a turnkey solution with kitting and fulfillment, we have the tools and expertise to make every campaign run smoothly. Not sure you’re up to speed with new postal rules and regs? You don’t have to be. Our mail-processing experts take care of everything, including applying USPS best practices to...
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Usability guru Neil Patel defines UX as “the set of behaviors that consumers display when interacting with a website…including their impressions, based on how easy and pleasant it is to use.” Fortunately, even modest improvements can give your visitors a more useful and usable experience. Acknowledging that some Google Analytics (GA) proficiency will simplify the...
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Businesses rebrand themselves for any number of reasons: fast growth, slow growth, a change in name, focus or strategic direction. Whatever the motivation, it’s a high-stakes process with a lot of moving parts. While we hesitate to say “proceed with caution” (a brand refresh can be rewarding and even fun), we do advise that you take your time, be intentional and...
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Fulfillment Services are often called the ‘backbone’ of direct mail and marketing–the unsung hero, working hard behind the scenes, but taking a front-and-center role in getting mail pieces and kits to the right place at the right time, with clocklike precision and accuracy. Without dependable fulfillment, marketing dollars (and brand reputation) can head straight...
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