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Saddle Stitched Booklets: A True Workhorse

Saddle Stitched Booklets: A True Workhorse

in Biz Tips, InfoSource

Versatile, economical and fun to create, saddle stitched booklets are a true marketing workhorse. “Booklets” is an industry term that describes printed pieces with relatively low page counts, while saddle stitching refers to the stapling that binds pages together. Booklets are a flexible and popular tactic you can use for informational or persuasive marketing that...

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Avoid These Pernicious Pitch & Presentation Pitfalls

Avoid These Pernicious Pitch & Presentation Pitfalls

in InfoSource, Marketing 101

Whether you’re pitching services to a highly promising prospect or showcasing an idea to your internal team, chances are you’re using presentation software of some kind. Your goal, of course, is to connect and persuade audiences in a credible, professional manner, without looking all slapdash about it. Being aware of these three pitfalls can help you easily avoid...

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Tips & Tricks Benefits of Good List Hygiene

Tips & Tricks Benefits of Good List Hygiene

in Biz Tips, InfoSource

Despite the rise of digital marketing channels, printed mail continues to be a dependable go-to for small businesses. Last year, however, about 12% of Americans changed their home and/or business address. So, whether campaigns are handled in-house or outsourced, prioritizing list quality definitely has its rewards:  1. Financial Benefits: Higher returns on your...

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