Personalized marketing―using data to deliver a more relevant and rewarding one-to-one experience―is paramount to customers and prospects. More than 80% of consumers in one study said they were more likely to buy from companies that offer personalized experiences, while 93% in another survey said they found personalization “appealing.” In terms of real dollars, the...
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With so much content being produced, competition in today’s so-called “attention economy” has never been more intense. As such, it’s vital that you only publish the very best content possible. Here are 7 tips for your content marketing to shine: 1. Evaluate the success of your content with metrics. 2. Repurpose your content. 3. Reuse your best...
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Labels may seem rather small-ish at first blush. But the role they play in marketing, branding and employees’ everyday experience may be bigger than you think. Labels are ubiquitous. Hard at work, every day, in nearly every aspect of your business. Marketers use the highly designed or variable-data variety for events, packaging and launching new products. Operations...
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Regularly maintaining your company’s frequently asked questions section may sound like a snooze-fest, or intern busy work. But rest assured, it’s neither. Taking time to anticipate and thoughtfully respond to visitors’ potential concerns can establish trust and eliminate objections that may prevent prospects from converting. Of course, refreshing FAQs is virtually...
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Most marketers are familiar with content marketing (CM), which the Content Marketing Institute defines as “a strategic marketing approach, focused on creating and distributing valuable and relevant content to attract and retain a clearly-defined audience―and, ultimately, to drive profitable customer action.” Familiar forms of the practice include blog posts,...
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