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Posts Tagged "InfoSource"

Why Personalized Marketing Matters

Why Personalized Marketing Matters

in InfoSource, Marketing 101

Personalized marketing―using data to deliver a more relevant and rewarding one-to-one experience―is paramount to customers and prospects. More than 80% of consumers in one study said they were more likely to buy from companies that offer personalized experiences, while 93% in another survey said they found personalization “appealing.” In terms of real dollars, the...

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7 Easy Tips to Give Your Content More Personality

7 Easy Tips to Give Your Content More Personality

in Biz Tips, InfoSource

With so much content being produced, competition in today’s so-called “attention economy” has never been more intense. As such, it’s vital that you only publish the very best content possible. Here are 7 tips for your content marketing to shine:  1. Evaluate the success of your content with metrics.  2. Repurpose your content.  3. Reuse your best...

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Labels’ role May be Bigger Than You Think

Labels’ role May be Bigger Than You Think

in InfoSource, Personally Speaking

Labels may seem rather small-ish at first blush. But the role they play in marketing, branding and employees’ everyday experience may be bigger than you think. Labels are ubiquitous. Hard at work, every day, in nearly every aspect of your business. Marketers use the highly designed or variable-data variety for events, packaging and launching new products. Operations...

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FAQ: Low-hanging Fruit for a better web-user experience

FAQ: Low-hanging Fruit for a better web-user experience

in InfoSource, Marketing 101

Regularly maintaining your company’s frequently asked questions section may sound like a snooze-fest, or intern busy work. But rest assured, it’s neither. Taking time to anticipate and thoughtfully respond to visitors’ potential concerns can establish trust and eliminate objections that may prevent prospects from converting. Of course, refreshing FAQs is virtually...

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