Integrated Marketing may seem like a somewhat nebulous term, but here’s an easy way to remember why you need it: it delivers a multitude of benefits across multiple marketing channels. Payback can come in the form of higher sales, a stronger brand, and greater market penetration. Integrated marketing encompasses both traditional and digital media, tying the two...
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Mobile presence allows businesses to get in front of marketers at any time―all the time. It’s smart and prudent to be in front of them at the time they want to engage with you. Here are 12 tips to keep you front and center when it means the most: ■ Make your site mobile friendly ■ Create mobile-friendly content ■ Create a mobile app ■ Get local with Google My...
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Adobe’s 2019 Email Usage Study of 1,000 U.S. adults reveals interesting and actionable insights for companies seeking to boost email marketing results. It’s probably no surprise that consumers refresh their inboxes anywhere and everywhere―while eating, driving and watching TV; and even in the bed and bathroom. What may raise eyebrows is how much time they...
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About 75% of smaller companies market themselves using social media, and a whopping 90% of marketers recently surveyed called the channel ‘important to their business.’ To increase awareness, engagement, and brand preference on social platforms, more practitioners have turned to micro-influencer marketing. It’s the same concept as ‘regular’ influencer marketing...
Read MoreDirect Marketing Services, including the design and production of printed mailers, email, SMS (text-based) campaigns and others, allow you to pinpoint and reach your most qualified customers and prospects. A well-planned program, supported by quality creative and in-depth results tracking, can help you to drive sales, boost loyalty, and maximize marketing...
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