Online Storefronts are a go-to solution for efficiency-driven companies seeking to cut costs, streamline operations and ensure brand consistency across multiple locations. If you’re not fully leveraging online Web to Print technology to meet these and other strategic goals, consider adding an online storefront, powered by our customized e-commerce solution. With a...
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More than 85% of companies polled by the Content Marketing Institute disseminate information through email marketing, with deliverability (actually getting to the inbox) being a critical campaign-performance metric. Here are some ways to keep that number high, while avoiding spam-blocking issues with future campaigns: 1) Remove inactive contacts. Unopened emails...
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Is direct mail defunct? Hardly. The Data & Marketing Association reports that 56% of Americans consider it a “joy” to receive mail, and that up to 90% of mailers get opened. One popular, time-proven format is the classic letter-mail package. Follow these tips to help optimize each vital component. 1) Outer Envelope. Getting readers inside is its only...
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Whether you’re in business, healthcare, education or other public or private enterprise, on-premise signage plays a vital role in connecting your organization with the people it serves (and employs). Common functions range from branding and sales promotions to wayfinding and education. In 2020, soon after the COVID-19 outbreak, signage (involuntarily) assumed...
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A high-quality site is a must for every small business, with improved sales, engagement and lead gathering often resulting. Obvious “givens” aside—a good domain name and user-friendly content management—other must-have practices for boosting performance and ROI include: Rock-solid basics. These include: a clear description of what you do, and the single core...
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Printing and Copying Services may not be top-of-mind brand-building tactics. But don’t sell them short. Despite their relatively low profile, professional-quality printing and copying services can play a vital role in maintaining the polished, professional image you’ve worked so hard to build. Do you have an important meeting, presentation or...
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