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Posts Tagged "InfoSource"

Integrated marketing, why you need it

Integrated marketing, why you need it

in InfoSource, Personally Speaking

Integrated Marketing may seem like a somewhat nebulous term, but here’s an easy way to remember why you need it: it delivers a multitude of benefits across multiple marketing channels. Payback can come in the form of higher sales, a stronger brand, and greater market penetration. Integrated marketing encompasses both traditional and digital media, tying the two...

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Tips & Tricks for Business Mobile Marketing Untap its Potential!

Tips & Tricks for Business Mobile Marketing Untap its Potential!

in Biz Tips, InfoSource

Mobile presence allows businesses to get in front of marketers at any time―all the time. It’s smart and prudent to be in front of them at the time they want to engage with you. Here are 12 tips to keep you front and center when it means the most: ■ Make your site mobile friendly ■ Create mobile-friendly content ■ Create a mobile app ■ Get local with Google My...

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Adobe Study Confirms Consumers’ Ravenous Email Appetite

Adobe Study Confirms Consumers’ Ravenous Email Appetite

in InfoSource, Marketing 101

Adobe’s 2019 Email Usage Study of 1,000 U.S. adults reveals interesting and actionable insights for companies seeking to boost email marketing results.   It’s probably no surprise that consumers refresh their inboxes anywhere and everywhere―while eating, driving and watching TV; and even in the bed and bathroom. What may raise eyebrows is how much time they...

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