Case Studies

Integrated Direct Marketing Helps Sell New Product Line

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Challenge: The owner of a paper and art supply store wanted to generate sales of a new line of high-end paper they had begun to carry. The store had a house mailing list of customers to whom they frequently send coupon offers, but the owner was looking for a different marketing approach. Solution: We helped the art supply store introduce its customers to this new...

Personalized Direct Mail Cures a Pharmacy’s Ailing Campaign

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Challenge: A full-service veterinary pharmacy mails reminders to pet owners whose pet medications need refilling. For years, staff members had been spending up to 14 hours per week printing, folding and inserting plain-looking form letters that were then mailed with first class postage. It was an inefficient, dreaded task, postage costs ran high, and response rates...

Creative Marketing Gets New Customers, Revives Old Ones

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Challenge: Blue Ribbon Cleaners, a suburban dry cleaning and laundering business, has been family owned and operated for 50 years. They wanted to increase their residential market share to diversify their client base, increase revenues, and keep their facilities running at optimal capacity. They also wanted to increase awareness of their free home pick-up and...

Variable Data Helps Drive Customer Retention

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Challenge: The Guardian Club is a membership organization that provides a wide variety of automotive and travel services. Though it is a national organization with centralized marketing initiatives, each regional office has a budget for area-specific outreach. The director in our region wanted to market heavily to new members. She explained that the first year of...

Centralized Online Ordering Helps Manage Corporate Brand

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Challenge: AllStore, a self-storage company, was struggling to maintain branding standards with its 300 locations across the country. Their process for ordering marketing brochures, letterhead and business cards was manual. As each location ran out of collateral, they had to email or call corporate to reorder. Because it was such a clunky process, many locations...

A Change to Tradition Elevates Trooper Visibility and Saves Money

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Challenge: The director of print and media for the local comptroller’s office was interested in vehicle wraps for their state trooper vehicles but based on some research she had done thus far, she was concerned by the quality of the wrap material and getting buy-in from within the organization. She invited us to meet with the head of purchasing to discuss the...