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Posts Tagged "Case Studies"

Integrated Marketing Boosts Results Tracking

Integrated Marketing Boosts Results Tracking

in Case Studies

Challenge: When she called us for help, the marketing manager at a local community college had no processes in place for measuring results or ROI from her direct-mail enrollment campaigns. Rather than capturing actual response data, she instead used anecdotal evidence and overall matriculation growth, neither of which could be confidently traced to her campaigns....

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Dentist Opens Business  With Appointments on the Books

Dentist Opens Business With Appointments on the Books

in Case Studies

Challenge: A pediatric dentist was opening her own practice. Just five years out of dental school, she had never owned a business, had no brand and no clients. Her office was set to open in two months. She needed to create a brand and a marketing campaign quickly―and on a modest budget. Her goal was to have appointments on the books when she opened her doors....

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New form a landslide winner with voters

New form a landslide winner with voters

in Case Studies

Challenge:  In past elections, the county clerk’s office sent registered voters the same simple one-color mailer it had sent for years to impart basic election information. This year, in light of new procedural rules and evolving demographics, our client asked us for creative ideas to help explain the changes to the community and maximize voter comprehension...

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Signage – New transit agency’s ticket to success

Signage – New transit agency’s ticket to success

in Case Studies

Challenge: The good news for this small-county transportation agency was that they received significant federal funding to transform its tiny, private bus service into a regional mass-transit entity. The bad news was that, despite their enthusiasm for growth, in-house marketers had little experience rolling out large-scale rider-awareness or bus-signage programs....

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