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Posts Tagged "Case Studies"

Dentist Opens Business  With Appointments on the Books

Dentist Opens Business With Appointments on the Books

in Case Studies

Challenge: A pediatric dentist was opening her own practice. Just five years out of dental school, she had never owned a business, had no brand and no clients. Her office was set to open in two months. She needed to create a brand and a marketing campaign quickly―and on a modest budget. Her goal was to have appointments on the books when she opened her doors....

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New form a landslide winner with voters

New form a landslide winner with voters

in Case Studies

Challenge:  In past elections, the county clerk’s office sent registered voters the same simple one-color mailer it had sent for years to impart basic election information. This year, in light of new procedural rules and evolving demographics, our client asked us for creative ideas to help explain the changes to the community and maximize voter comprehension...

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Signage – New transit agency’s ticket to success

Signage – New transit agency’s ticket to success

in Case Studies

Challenge: The good news for this small-county transportation agency was that they received significant federal funding to transform its tiny, private bus service into a regional mass-transit entity. The bad news was that, despite their enthusiasm for growth, in-house marketers had little experience rolling out large-scale rider-awareness or bus-signage programs....

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Integrated marketing revs up auto dealer’s growth

Integrated marketing revs up auto dealer’s growth

in Case Studies

Challenge: In just their fourth year in business, our client had become a top-selling auto dealership, due in large part to success they enjoyed with traditional marketing. This year, after shifting mostly to in-house digital programs, sales dropped for the first time. Confused by the results and frustrated with low ROI, the GM contacted us. Solution: After...

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Integrated Marketing restores star-spangled joy to local fun run

Integrated Marketing restores star-spangled joy to local fun run

in Case Studies

Challenge: Zephyr Park hosts an annual 4th of July fun run for local residents. After a decade with no changes in its race route or format, staleness had set in and participation dropped off. Parents with younger kids also complained that serious runners had co-opted the event, giving it the uneasy feel of a pro-level competition. Organizers sought to restore the...

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