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Signage Upgrade Boosts Credit Union Traffic

Signage Upgrade Boosts Credit Union Traffic

in Case Studies

Challenge:

Toward the end of a long but successful rebrand, this credit union in the midwest faced the final, daunting task of aligning internal and external signage in nine branch offices with its all-new branded look and feel. The final step: design and implement a cost-effective replacement for aging wall signs, monument signs and digital signs within 90 days or less.

Solution:

Our solution included a detailed plan for satisfying local ordinances and for addressing other possible administrative obstacles. For all office exteriors, we recommended internally illuminated monument signs; for the interiors, we proposed an updated digital signs system, including smart displays with messaging that could be quickly changed or updated for new promotions and products.

Results:

The client expressed deep satisfaction with every aspect of their signage upgrade. Very soon after installing all the new signs, our client reported a noticeable uptick in member traffic in eight of the nine branches. They received several compliments about the upgraded outdoor monuments, and universally positive feedback about the digital messaging displays.  

 

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