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Sign Branding Package  Kicks Off Season With Wow-Factor

Sign Branding Package Kicks Off Season With Wow-Factor

in Case Studies

Challenge:

The new athletics facilities manager for a local university needed to find a local vendor for A-frame directional parking lot signs to be used at the football season’s opening game. She was concerned that the university’s on-campus sign shop could not produce the signs on time.

Solution:

We assured her that we would deliver the A-frame signs in time for her opening game and we asked if there was any additional signage or branding that she would like to have done at the stadium before the event.  

In addition to the initial request for A-frame parking lot signs, our comprehensive sign branding package proposal included the following: stadium wayfinding signage, bleacher seating signage, double sided banners to brand both end zones with a sponsor logo and the university logos, game schedule signage, wall wrap across the entire stadium press box building, and exterior wall wraps on the first aid, concession buildings, and athletic offices for their featured sponsors, and rebranding the Players Club room with a 25’ mural of former players and acrylic sponsorship signs. We completed the rebranding from concept to completion in just three weeks.

Results:

The athletics facilities manager was thrilled with our ability to jump into action on such short notice and the flexibility to install signage overnight while the facilities are closed. She and our staff have received many compliments from the coaches, team, and students, and we are consulting with them on other sign projects at the university.