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Online Storefront Gives Camp’s Newsletter a Digital Makeover

Online Storefront Gives Camp’s Newsletter a Digital Makeover

in Case Studies

Challenge:

For years, Grizzly Ridge Summer Youth Camp has distributed a 4-color printed newsletter to update families, donors and alumni, and inform them of upcoming programs.  After learning that many in the Grizzly Ridge community preferred to receive news in a digital, mobile-friendly format, camp leaders and staff began exploring options in-house. Enthusiasm for ‘going digital’ was high. But the need for outside expertise soon became apparent.   

Solution:

Since we had been printing and helping fulfill the camp’s traditional newsletter, they came to us first–with a list of ‘must-have’ features for its digital replacement. It had to be visually interesting, easy to navigate and flawless on a mobile device. We proposed an interactive, online version, designed to engage viewers with clickable page-turning, audible sounds and embedded video. We also suggested keeping the printed piece and using it to drive readers to its new, online counterpart. 

Results:

The newsletter’s digital makeover not only gave camp leaders another touchpoint to leverage, it expanded their visibility into user-content engagement and social-media sharing. The newfound ability to track and measure readers’ activity – including clicks, navigation, shares, and most/least popular articles – enabled the client to refine and strengthen its marketing (and content-marketing) programs 

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