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New Trade Show Booth Helps With Lead Generation and Branding

New Trade Show Booth Helps With Lead Generation and Branding

in Case Studies

Case Study

Challenge

Our client, a home improvement services company, attends local trade shows as their main marketing lead generation effort followed by post show telemarketing. Their marketing staff obtains leads through an offer to register to win free services. The company is locally owned and operated yet the owners find themselves competing against some national vendors at these trade shows. They wanted to find a way to elevate their image at trade shows in order to appear as a larger, more professional company.

Solution

We helped our client by designing new graphics and displays for their trade show booth. Because of our relationship with thousands of promotional product vendors, we were able to acquire two spider sign stands and then created the artwork for these, as well as a 4-foot x 10-foot banner. To help the company with its home makeover drawing, we also purchased an acrylic box with a lid and slit for the drawing entries.

Results

The new designs and cohesive look of the booth helped the company attract more prospects at their trade shows. At the first show where their staff used these materials, they received the best response they had ever received at a trade show. In addition, due to the success of the trade show signs the customer asked us to apply the new creative look to all of their existing brochures and materials.