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Direct Mail Refresh showcases client’s creativity

Direct Mail Refresh showcases client’s creativity

in Case Studies

Challenge:

Richardson Associates, a successful and highly creative events strategy-and-planning firm, started out serving clients in the high-tech arena. Growth came quickly and staff size tripled in 22 months. The speed and scale of expansion made the firm’s capabilities brochure outdated and obsolete. Seeking a professional refresh, they contacted us.

Solution:

Creativity and innovative thinking are essential for success in the event-planning industry. After exploring the client’s strategic goals and objectives, we helped them develop a new positioning strategy which accurately conveyed their updated brand personality and creative service offerings. We then integrated the information into a versatile new brochure that could be mailed or left behind after meetings. The refreshed design featured contemporary graphics and unique folds.  

Results:

Production time was shortened as the client’s important industry tradeshow was coming very soon. We met the challenge and delivered the brochures early. Our contact was super-grateful, rewarding us with personal thanks and a glowing Yelp review, which read, in part: “The demands we put on you would crush other companies! Thanks for always having our backs.”