Church Takes Leap of Faith with Integrated Marketing Program
Faith Fellowship Church realized that in order to grow and reach more members of the local community, they needed to build more brand awareness, market the church, and make their gathering place welcoming to visitors. With this renewed outreach commitment, their marketing needs grew as well.
Onsite signage was the church’s primary need. From banners to wall decals to directional signage to large-scale window graphics, they branded their facility from top to bottom.
The lobby now has with directional signage making it easy for visitors to navigate the campus. The entire facility from the office to the lobby was transformed through effective branding and messaging.
The church has also been exhibiting at several student expos at local universities to attract college students. For these events, they purchased new pop-up banners, branded cups, fliers, and a custom-printed tablecloth, all of which made their booth stand out to the Gen Z students.
Faith Fellowship has seen a tremendous increase in their attendance the last three years, growing from roughly 200 weekly attendees to well over 800.
To accommodate the additional attendees, the church began offering two services each Sunday instead of one. Faith Fellowship’s staff believes that the branding, signage and marketing had a big impact.