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Centralized Online Ordering Helps Manage Corporate Brand

Centralized Online Ordering Helps Manage Corporate Brand

in Case Studies

Challenge:

AllStore, a self-storage company, was struggling to maintain branding standards with its 300 locations across the country. Their process for ordering marketing brochures, letterhead and business cards was manual. As each location ran out of collateral, they had to email or call corporate to reorder. Because it was such a clunky process, many locations chose to handle their own marketing, which led to brand inconsistencies.

Solution:

After hearing about their challenges, we immediately requested a meeting with the company’s marketing team to demonstrate a few different online storefront options. Online storefronts were the perfect solution for their ordering and branding challenges. The online storefront solution made it extremely easy for each location to get customized materials with just a few clicks.

Results:

AllStore’s corporate marketing director loved the online ordering system and consistently raves about how much easier it is for each location to place orders. By consolidating their entire company onto one ordering system, expenses and branding are now both under control. While their primary objective was to better manage the brand, their greatest benefit has been the automated fulfillment process.

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