request a printing quote

Printing, Signs, Marketing and Fulfillment.

Posts Tagged "InfoSource"

Tips for Better Letter Copy

Tips for Better Letter Copy

in InfoSource, Personally Speaking

Sales letters are a low-cost, highly effective business marketing tool. But writer’s block and difficulty expressing ideas can hinder the process and frustrate even experienced authors. Use these tips to put readers first and make letter copy more compelling: Be them. Put your reader hat on and brainstorm information they might want or expect in a sales...

Read More
Tips & Tricks for staffing trade show booths

Tips & Tricks for staffing trade show booths

in Biz Tips, InfoSource

In addition to a host of other event planning details, the people staffing your booth can make or break your success at a trade show. While having an attractive booth display is often the first impression you can make at an event, the people greeting visitors are also an important component. Here are some booth staff training tips:  Greet attendees...

Read More
Five Keys to DM Success – including one that SMBs forget

Five Keys to DM Success – including one that SMBs forget

in InfoSource, Marketing 101

Know Your Audience Pinpoint targeting does wonders for ROI. If you can’t easily build your own customized mail list, buy one from a reputable source. Consider renting if purchasing is too costly.  Differentiate with Design Some companies splurge on lists but skimp on design. Not you. Strong design practices help your message stand out, both in direct and...

Read More
USPS Informed Delivery Service: kudos & caveats

USPS Informed Delivery Service: kudos & caveats

in InfoSource, Trends in the Marketplace

The US Postal Service (USPS) recently rolled out its much-anticipated Informed Delivery Service (IDS) for residential customers. Participating households receive a scanned daily preview (front-side only) of letter-size mailpieces and folded self-mailers that are soon to arrive in their mailbox. Marketers (who pay to play) can electronically enhance grayscale...

Read More

Tips & Tricks for effective direct mail

in Biz Tips, InfoSource

We know. It’s not as hip as social media or as glamorous as television. But the important thing to remember is that direct mail works. That’s why it remains an integral part of any marketing campaign. So the question is, how can you make your direct mail campaign more effective? Here are a few tips: Help your mailer stand out by using an unusual shape or size Use a...

Read More

Pin It on Pinterest