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Posts Tagged "InfoSource"

Better Lead Nurturing – how to convert strangers into buyers

Better Lead Nurturing – how to convert strangers into buyers

in InfoSource, Marketing 101

Lead nurturing is the care and feeding of relationships with undecided prospects (strangers) you wish to convert into paying customers. It is an important and valuable practice that, when done well, improves close rates, boosts sales and increases revenue. According to Forrester Research, companies that excel at lead nurturing generate 50 percent more sales leads at...

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Email Tips to Improve Results and ROI

Email Tips to Improve Results and ROI

in InfoSource, Trends in the Marketplace

 If you were satisfied with last year’s email marketing results, congratulations! Just reload and enjoy another year of awesome. But if you want to up your game and beat previous returns, try these highly effective best practice tips.  List Growth: Start by assessing and refreshing the appeal of subscription lead magnets (ebooks, coupons, white papers and the like)....

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Tips & Tricks – The 5 Commandments of Direct Response Marketing

in Biz Tips, InfoSource

Whether marketing happens online or off, there is one thing every smart integrated marketer worth their salt is after: They want the customer to respond.  Always Have an Offer. Make consumers stand up and take notice. Tell them the steps they need to take in order to reap the benefits.  Clear Instructions. Don’t make your customers guess. Tell them exactly what to...

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Store Signage Checklist – Steps to Keep Signs Fresh

Store Signage Checklist – Steps to Keep Signs Fresh

in InfoSource, Marketing 101

Today’s marketers know that quality signage is essential for success. Every day, banners, posters, POS displays and other pieces help entice buyers, move product and add to the shopping experience. Except for when they don’t. If staff gets busy and upkeep gets back-burnered, once vibrant signs and displays can quickly lapse into ugly, outdated eyesores.    Follow...

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5 Easy Marketing Tips to Start the Year Off Strong

5 Easy Marketing Tips to Start the Year Off Strong

in InfoSource, Trends in the Marketplace

Brush off the confetti and stash the party hats, it’s time to get busy pursuing this year’s marketing goals. For many companies, there’s no better resolution than trying something new. If it’s no- or low-cost, like these ideas from Forbes online, then so much the better.  Tip #1: Check out the competition. If a particular strategy or tactic seems to be effective,...

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