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Posts Tagged "InfoSource"

Beyond S.W.O.T.

Beyond S.W.O.T.

in InfoSource, Marketing 101

You already know that before developing any given marketing strategy, it is important to conduct some form of analysis. Most marketers are familiar with—and regularly use—S.W.O.T. analysis (strengths, weaknesses, opportunities and threats), which focuses on current opportunities that are available in the market, the main threats that business is facing and may face...

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Building an Integrated Multi-channel Framework

Building an Integrated Multi-channel Framework

in InfoSource, Trends in the Marketplace

One of the key benefits of multichannel integration is gaining a holistic view of the customer. This in turn can help marketers make better, more strategic decisions. According to Simge Alpargun, customer strategist and manager at Peppers & Rogers Group’s analytics practice, too many organizations have developed each channel separately and independently,...

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Video is an Effective Marketing Medium

Video is an Effective Marketing Medium

in InfoSource, Personally Speaking

Video is an effective marketing medium for engaging customers and prospects through the power of storytelling. It’s used for virtual tours, how-to’s, training, selling, promotional events, and much more, and it’s rapidly finding its way across multiple media channels such as mobile websites, social media, trade shows, events and more.  For many small...

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Learning to Be Provocative

Learning to Be Provocative

in InfoSource, Marketing 101

No matter the industry, these are tough times to be selling to business customers. The budget allowances simply aren’t what they used to be, and with less money to go around, proposals are subjected to higher levels of review. Oftentimes, this means that the managers you’ve traditionally dealt with are no longer the decision-makers.  Rather than resign...

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