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Posts Tagged "InfoSource"

Why Your Business Needs a Mobile Website

Why Your Business Needs a Mobile Website

in InfoSource, Marketing 101

Do you know why Google changed its entire platform from desktop websites to mobile-ready platforms? Because roughly 56% of consumer traffic to leading US websites is now from mobile devices according to SimilarWeb’s State of Mobile Web report. A mobile website is built just like any other website and is hosted on a web server. The difference is that a mobile website...

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The Enduring Power of Traditional Media

The Enduring Power of Traditional Media

in InfoSource, Trends in the Marketplace

Despite conventional wisdom, traditional media channels are not being replaced by social channels. According to Paul Greenberg, author of the best-seller CRM at the Speed of Light, traditional marketing vehicles aren’t given the importance they deserve because they are harder to measure and don’t scale the same way as online channels. Greenberg cites a recent study...

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Beyond S.W.O.T.

Beyond S.W.O.T.

in InfoSource, Marketing 101

You already know that before developing any given marketing strategy, it is important to conduct some form of analysis. Most marketers are familiar with—and regularly use—S.W.O.T. analysis (strengths, weaknesses, opportunities and threats), which focuses on current opportunities that are available in the market, the main threats that business is facing and may face...

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Building an Integrated Multi-channel Framework

Building an Integrated Multi-channel Framework

in InfoSource, Trends in the Marketplace

One of the key benefits of multichannel integration is gaining a holistic view of the customer. This in turn can help marketers make better, more strategic decisions. According to Simge Alpargun, customer strategist and manager at Peppers & Rogers Group’s analytics practice, too many organizations have developed each channel separately and independently,...

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Video is an Effective Marketing Medium

Video is an Effective Marketing Medium

in InfoSource, Personally Speaking

Video is an effective marketing medium for engaging customers and prospects through the power of storytelling. It’s used for virtual tours, how-to’s, training, selling, promotional events, and much more, and it’s rapidly finding its way across multiple media channels such as mobile websites, social media, trade shows, events and more.  For many small...

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