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Posts Tagged "InfoSource"

Five Ways to Turn Strangers into Buyers

Five Ways to Turn Strangers into Buyers

in InfoSource, Marketing 101

A company without leads is like a car without gas: stalled, stuck and powerless to move forward. Hence the need for lead generation. Lead-gen is the process of attracting, qualifying and converting strangers into buyers. All small businesses struggle with it. Thankfully, many strategies are well within reach for today’s SMB—especially those that have a website...

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Pros and Cons of Social Customer Service

Pros and Cons of Social Customer Service

in InfoSource, Marketing 101

Standing out in a sea of sameness is an age-old challenge for every small business, especially those in me-too industries. Smart marketers realized this long ago and began differentiating themselves by providing superior service and a stellar customer experience. In today’s digital marketing environment, this strategy has expanded beyond the help desk to include...

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Four Reasons Direct Mail Still Matters

Four Reasons Direct Mail Still Matters

in InfoSource, Trends in the Marketplace

All those holiday cards that flood mailboxes every December should give you an indication that traditional mail is still a viable way to connect with people. While snail mail may not have the impact of television or the excitement of the latest social media network, there are good reasons why integrated marketers continue to choose direct mail to make a lasting...

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Removing the Roadblocks to Empowerment

Removing the Roadblocks to Empowerment

in InfoSource, Marketing 101

When you empower your employees to make decisions while taking care of your customers, the results can be amazing: increased customer loyalty, increased sales, decreased employee turnover, and word-of-mouth advertising that is more credible than anything you could buy. Empowered employees can also save your company money because customer problems will not have...

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