Personally Speaking | Dynamark Graphics Group

Brand Promotion 101

Today’s business world is a highly competitive marketplace, but with the right promotional product you can help your customers remember you over the competition. A study conducted by Promotional Products Association International (PPAI) revealed that 91% of people had at least one promotional product in their kitchen and 74% had at least one in their work area. At Dynamark Printing, we can help you integrate a promotional product into a complete direct marketing campaign. You might also consider using them for: • Customer goodwill...

Bundled Communications

If your company is moving toward customer experience-based employee incentives, you’ve got your work cut out for you. Developing an effective compensation system that links customer satisfaction to employee rewards requires a clear understanding of what your customers expect, what “satisfaction” means to them, and how that affects your bottom line. At Dynamark, we can help you develop and implement an email survey strategy to determine how well your company is meeting customer expectations. In addition to designing an email template that...

Not Over-Write It

Why are some articles fun to read while others are impossible to get through? Unless you are writing a Master’s thesis or Ph.D. dissertation, your writing should not be overly formal or stuffy. Rather, it should be professional and informative with a relatively friendly tone. Whether you are writing a blog post, website copy, a sales letter or a brochure, if your writing turns people off, you can bet they won’t be doing business with you any time soon. To keep your writing less formal, sit down with a colleague and tape record yourself...

Test … Test … Test

Whether you use direct mail, email or both, testing and refinement can help to improve the effectiveness of your marketing. By varying or testing elements of a direct mail campaign — such as the mailing list, design, copy, call to action or response mechanism — over multiple mailings, you can continually hone your marketing and improve your response rates. Generally speaking, there are three direct mail testing and refinement processes: • Baselining. Establishing baseline response rates allows you to set expectations for...

Making Sense of It All

Managers can’t take advantage of business opportunities unless they see them clearly. In today’s fast-paced, information-overloaded environment, making information actionable means making it fit for use; in other words, making it meaningful in the context of the decisions at hand and organized in such a way as to get its meaning across quickly. According to Jane Linder and Drew Phelps of the Accenture Institute for Strategic Change, the best way to make information actionable is to design it to communicate visually. When a clutter of raw...

The Right Message

from: Business to Business As a marketer, you might have a hard time believing that contacting your customers can be detrimental to your business. The truth is, communicating too often can easily offend even your most loyal customers. Let’s face it — customers today are inundated with e-mails, text messages and mailers. Some have even created their own “do not buy” lists. It’s not that they don’t like a certain company’s products; it’s that they’re tired of receiving multiple e-mails and/or can’t stand the thought of...

5 Steps to Email Advertising Success

by: John Milligan Email advertising has become a very popular way to get your offer out and viewed by millions. It is a very cheap form of advertising and can be highly effective because most of the time the people that see your offer have either opted-in to view offers like yours or they have no interest but then become interested when they view your offer. Email advertising is fast and efficient and response time is quick. There are 3 types of email advertising: 1. Opt-ins – These are targeted prospects that have asked for...

Advantages of Short Run Digital Printing

by: Vikram Kuamr Not too many people are aware of the short run digital printing services being offered in the marketplace nowadays. For many years the advances of printing technology constantly improved the quality of the printed image. However, all that printing technology did not result in reducing the cost of the printing process. Whether you ordered a few hundred or a few thousands, printing cost remained expensive. ‘But today, digital printing has completely revolutionized the printing process. Short run digital printing...

Simple Rules of Successful Business Greeting Cards

by: John Millican With the holidays right around the corner, many are preparing to send their annual business holiday greeting cards to their customers and vendors. To make the most of this marketing activity it is important to follow a few simple etiquette rules. If you are putting forth the effort to send the cards out you might as well ensure they make a lasting impact. The following tips will ensure you make a good impression on your customers. Firstly you need to use quality greeting cards. Don’t make them yourself with...

Combine Postcard Marketing With Your Online Marketing Strategy

by: Michael Reid The most successful marketing strategy is one that combines the best aspects of online marketing with the best of offline marketing. And there are few marketing methods as compatible with Internet marketing as postcard marketing. Integrating postcard marketing with your online marketing strategy can be a great way to boost your business. Letting people know about your business Web site You can’t set up in cyberspace and expect customers to just come to your business Web site. You have to let them know you are there....