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Posts Tagged "Case Studies"

Signage Bolsters Sales for Specialty Salon

Signage Bolsters Sales for Specialty Salon

in Case Studies

CHALLENGE Haute Locks is a specialty salon that offers shampooing and styling only, providing a convenient, cost-effective alternative to visiting a full-service salon for a wash and blow dry. The company has 14 locations, and its own line of hair-care and styling products, which represent a high-margin opportunity. However, the marketing director felt that the...

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Car Bar Auto Supply Turbocharges Its Integrated Marketing

Car Bar Auto Supply Turbocharges Its Integrated Marketing

in Case Studies

CHALLENGE Car Bar Auto Supply wanted to take advantage of a changing marketplace where the other supply stores in the neighborhood were consolidating. They saw a unique opportunity to do something different that would position them as a high-tech supplier with the staff in place to fulfill auto parts orders while also supporting the repair industry’s needs for...

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Hospital Relaunch Necessitates Signage Overhaul

Hospital Relaunch Necessitates Signage Overhaul

in Case Studies

CHALLENGE Gulfport Hospital was preparing to relocate into a new building. To commemorate, they planned an open house that would host different events for various groups: internal staff, the public, doctors from other hospitals, donors and a few other private events. Although a large marketing firm in another state was hired to manage the entire scope of the...

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Signage Success for Restaurant Reboot

Signage Success for Restaurant Reboot

in Case Studies

CHALLENGE Il Giordano, a chic urban restaurant, wanted to refresh its look and needed some help with interior and exterior signage, printed business cards, menus and directional signage. Additionally, they wanted to attract guests from a nearby hotel along with local residents. Being a high-end restaurant, quality, appearance and attention to detail had to be...

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Specialty Foods Importer Rescued by Data and Direct Marketing

Specialty Foods Importer Rescued by Data and Direct Marketing

in Case Studies

CHALLENGE Genki Industries imports and sells specialty herbs, health products and foods from Asia. With a regional focus on the west coast, the company had spent tens of thousands of dollars on ad campaigns, magazine ads, direct mail and coupon books, yet it was struggling to increase brand awareness and grow sales. Seeking to reverse their downward trending sales...

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