Case Studies | Dynamark Graphics Group

Unique Direct Mail Increases Store Traffic

Case Study Challenge The owner of a local grocery store was looking for ways to reach out to the community to increase foot traffic into his store to generate more sales. Due to high unemployment in the area and rising food costs, his regular customers were spending less, thus he wanted to attract new customers as well as show appreciation to existing customers. Solution Dynamark created a promotional campaign that included an interactive direct mail program using two identical 1000-piece jigsaw puzzles. One of the puzzles was put...

Multi-Channel Marketing Campaign Keeps Restaurant Open

Case Study Challenge The owners of a local restaurant wanted to sell the business but knew they needed to increase revenues to make the business appealing for prospective buyers. They wanted to attract new customers to try the restaurant to meet their lead generation goals and needed to focus on customer retention and reactivation efforts to get their existing customers to return. Solution Dynamark created a multi-channel marketing campaign that involved creating and producing direct mail, signs, menus, a print ad and gift certificate....

Trade Show Investment Maximized With Lead Generation Campaign

Case Study Challenge Due to an overall sales decline of 30% in their industry, a fire and safety equipment company wanted to improve lead generation and sales across a two-state territory. Solution To help this company, Dynamark created a unique lead generation program—an integrated direct marketing campaign to push a particular product to market in these areas. Both current and prospective clients were targeted. The direct marketing campaign began with a direct mail postcard that included a personalized URL and an attached business...

Childcare Company Uses Unique Approach to Reach Parents

Case Study Challenge Our customer, a childcare company, was looking for a unique way to drive parents of potential students to their facility for a personal tour to entice the parents into enrolling their child into one of the company’s childcare programs. Solution We created a variable direct mail campaign that included a personalized URL. First, we helped the company purchase a mailing list of the ideal prospect for them based on geography, income level and age of children living at home. The marketing piece included an offer of a ...

Direct Mail Helps Rollout of New Program and Website

Case Study Challenge Our customer, a tire manufacturer, wanted to ensure their dealers weren’t losing business to some new Internet stores, so they decided to create their own web-based solution. The site allowed their end-user customers to purchase their brand of tires online, and have them shipped to the nearest authorized dealer for installation. The general manager was looking for a way to promote the rollout of the new website to their dealers and educate them about the benefits of this new program. Solution We developed a...

Mailing Services Help Save Time, Money and Retain Customers

Case Study Challenge A lawn care company was experiencing much difficulty with processing their annual maintenance program mailing themselves. It was very time consuming for their staff to properly align and print the documents in a timely manner and this was affecting their ability to retain their customers through this program. They were also including a self-addressed, stamped envelope (SASE) folded to fit into a #10 envelope. This was also costly since they were using first-class stamps on over 2500 pieces of mail. Solution At...

Colorful Signage Helps Build Attendance at Events

Case Study Challenge A country club was having difficulty building attendance at their monthly events. In order to make their events profitable they needed to achieve a 75% attendance rate, yet they had only been averaging 55%, which only covered their event expenses. They were not sure how to best cross-sell these events to their club members. Solution While visiting the country club, we learned that they were only using simple black-and-white signs for announcing their upcoming events, so we helped them create full-color, laminated...

Integrated Direct Marketing Generates Qualified Leads

Case Study Challenge Our client was in need of a more aggressive way to promote their high-end software products that cost in the six-figure range or more per installation. Due to this price point, their sales cycle is long and qualified leads are highly valued. After a recent corporate restructuring, they needed to drive appointments for their sales staff as fast as they could. Solution We helped this company with a lead generation program that included a direct mail postcard with an offer to enter a drawing for a popular video device...

Company President Uses Direct Mail to Support Aggressive Growth Plan

Case Study Challenge The president of a credit union developed an aggressive multi-year growth plan that included acquiring smaller credit unions to grow his share of the market. He wanted to go head-to-head with larger banks but felt he did not have the marketing budget to do so. Since his plan included the addition of more locations, he wanted a marketing program that the re-branded branches could easily and quickly implement. Solution To maximize the effectiveness of the client’s budget, Dynamark created a multi-step targeted direct...

New Products Launch Successfully with Dynamark’s Branding Solutions

Case Study Challenge One of our customers had an idea for a complete line of specialty boutique items targeted to a specific demographic. She wanted to create a unique look and brand for this line of products, which included some printed materials. She wanted the items to have a high-quality, sophisticated appeal, while not spending a lot of money getting them produced, so she came to us for a complete branding solution. Solution Dynamark designed a logo that branded the entire line of products and also designed and printed marketing...