Warren Buffett once said, “Be fearful when others are greedy, and be greedy when others are fearful.” Despite the fact that economic uncertainty remains, companies need not wait until the recession completely runs its course before getting back to growth activities. Now is the perfect time for companies to focus on growth plans.

Profitable, sustainable growth starts when you have a deeper understanding of customers’ needs than your competitors have. Consider this: The average hit rate for products under development is 1 in 4, which means too many companies are not using the right techniques to unearth true customer wants and needs. But no one can afford to introduce failed products these days. Rather than developing products that interest themselves, companies need to focus on their customers’ wants and needs.

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As a marketer, you might have a hard time believing that contacting your customers can be detrimental to your business. The truth is, communicating too often can easily offend even your most loyal customers.

Let’s face it — customers today are inundated with e-mails, text messages and mailers. Some have even created their own “do not buy” lists. It’s not that they don’t like a certain company’s products; it’s that they’re tired of receiving multiple e-mails and/or can’t stand the thought of all those extra catalogs that would be sent if they were to place another order.

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There is no explanation as why not to go for print green. Green printing or environment friendly printing tenders the task of printing that does not harm our planet and our pockets too. Green printing is a revolt to itself, which has come up with the technology and today it has become the greatest resolution. It is not considered as same as the cheapest printing results when judged against to the conventional printing.

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