Promotional Products
To keep your name in front of your customers and help them remember you
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When Should You Outsource...
Sure, you’ve been told numerous times how your business needs to be on Facebook, Twitter, YouTube, Pinterest. Instagram, and the social network du jour. Maybe you even know how targeted social media would fit in with your integrated marketing efforts. It’s just that you’ve got your hands full as it is, running a business. Not everyone has time to figure out the Tao of Twitter. So how do you know when it’s...
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The ABCs of Signage
Signs, or signage, are so commonplace that their importance can be taken for granted. The International Sign Association (ISA) published a study indicating that when a sign was added on a previously blank side of a building, sales increased anywhere between 2.5% and 7.1%. Most small business owners know they need signage, but too many think of them as merely a marker identifying the business –certainly not a...
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The Name Game
Selecting a Memorable Brand Name You’ve invested in a business plan, scouted for a prime location and honed your target market. Don’t settle for an ineffective, lackluster name. Here are quick tips for selecting a memorable brand name for your business. You also can follow these tips to name a product or service and create an integrated marketing naming system. A Is Better than Z Web search engines use an...
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Content Marketing Comes o...
Content marketing is playing an increasingly central role in the channel mix, according to a new study from BtoB and reported at BtoBonline.com. The study, “Content Marketing: Ready for Prime Time,” was conducted in 2012 using an online survey involving 440 B2B marketing professionals. Key findings include: • 34% of respondents are “very” or “fully” engaged with content marketing, compared with...
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Tell Me What You Want
(What You Really, Really Want) Do you know what your customers really want? Gathering customer feedback can help you: • Gain a better understanding of why customers do business with you • Increase your customer retention and loyalty • Quickly solve customer challenges before they become major problems • Develop new products and services that generate additional customer...
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When Should You Outsource Your Social Media Marketing?
Sure, you’ve been told numerous times how your business needs to be on Facebook, Twitter, YouTube, Pinterest. Instagram, and...
The ABCs of Signage
Signs, or signage, are so commonplace that their importance can be taken for granted. The International Sign Association (ISA)...
The Name Game
Selecting a Memorable Brand Name
You’ve invested in a business plan, scouted for a prime location and honed your target market....
Content Marketing Comes of Age
Content marketing is playing an increasingly central role in the channel mix, according to a new study from BtoB and reported at...
Tell Me What You Want
(What You Really, Really Want)
Do you know what your customers really want? Gathering customer feedback
can help you:
• ...