Bundled Communications
If your company is moving toward customer experience-based employee incentives, you’ve got your work cut out for you. Developing an effective compensation system that links customer satisfaction to employee rewards requires a clear understanding of what your customers expect, what “satisfaction” means to them, and how that affects your bottom line. At Dynamark, we can help you develop and implement an email...
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Rewarding the Right Behav...
Despite the growing recognition that customer experience matters, most employee compensation programs continue to be based on revenue targets. Andrew McInnes, customer experience analyst at Forrester Research, believes that as more companies acknowledge the effect that customer experience has on their bottom lines, they will begin to add customer feedback scores to their incentive structures along with the more...
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How does using paper lead...
If America’s private landowners can’t make money as tree farmers, many will turn to other income sources for the land. The U.S. could lose 44 million acres of forest to development in the next 30 years. What can be done? Understand Forest Ownership Land provides social, recreational and financial benefits. It can generate revenue for owners in many ways — one of the most environmentally friendly is by...
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Not Over-Write It
Why are some articles fun to read while others are impossible to get through? Unless you are writing a Master’s thesis or Ph.D. dissertation, your writing should not be overly formal or stuffy. Rather, it should be professional and informative with a relatively friendly tone. Whether you are writing a blog post, website copy, a sales letter or a brochure, if your writing turns people off, you can bet they won’t...
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Leveraging Customer Insig...
Staying relevant, valued and connected to customers — in other words, deepening the engagement — has become the number one challenge for marketers according to the Chief Marketing Officer (CMO) Council report, Routes to Revenue. In the report, marketers identified tactics and strategies that they feel are critical to deepening engagement. Nearly 60 percent said they intend to improve customer segmentation,...
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Bundled Communications
If your company is moving toward customer experience-based employee incentives, you’ve got your work cut out for you....
Rewarding the Right Behavior
Despite the growing recognition that customer experience matters, most employee compensation programs continue to be based on...
How does using paper lead to more trees?
If America’s private landowners can’t make money as tree farmers, many will turn to other income sources for the land. The...
Not Over-Write It
Why are some articles fun to read while others are impossible to get through? Unless you are writing a Master’s thesis or Ph.D....
Leveraging Customer Insight for More Targeted Communications
Staying relevant, valued and connected to customers — in other words, deepening the engagement — has become the number one...
